As of my last update in September 2021, Google Search Console Insights was a new feature introduced by Google to provide website owners and content creators with a better understanding of how their content performs in Google Search. It aims to combine data from both Google Search Console and Google Analytics to offer more detailed and user-friendly insights into content performance.
Here are some key features and benefits of Google Search Console Insights:
- Content Performance Data: It provides a comprehensive view of how your content is performing in terms of impressions, clicks, and average position in Google Search.
- User Behavior: You can gain insights into user behavior on your content, including the most popular pages, the sources of traffic, and the devices visitors are using.
- Search Queries: Discover the top search queries that are driving traffic to your content and how your content is ranking for those queries.
- Content Discovery: Learn about the new pieces of content that are gaining traction and being discovered by users.
- Engagement Metrics: Understand how users interact with your content, including metrics like average time on page and exit rate.
- Audience Demographics: In Google Analytics, you can explore the demographics and interests of your audience to better understand who your content resonates with.
- Comparison with Competitors: Get insights into how your content compares to similar content from other websites.
- Mobile vs. Desktop Performance: See how your content performs on mobile devices compared to desktop.
It’s important to note that Google often updates its tools and features, so there might be additional developments or changes to Google Search Console Insights beyond my last update. To access the latest information about this tool, I recommend visiting the official Google Search Console website or checking the official Google blog for updates on their products and services.