Digital Marketing Agency – TIS India Blog

Mobile & Digital Marketing Summit 2014 – “Going Social Live: Real Time Marketing & Engagement Through Mobile & Digital Media”, the biggest event hosted by World Marketing Congress on 14^th November at Taj Lands End, Mumbai ended up being the most exclusive gathering of expert leaders in Digital Marketing and Digital Media. The event aimed at cultivating, inspiring and involving the marketing, advertising and media communities towards shifting their traditional marketing models to digital frameworks powered by digital practices and tools.

The conference brought together Marketing Experts, Strategists and Media across the globe to share innovative ideas and discuss best marketing practices that shape the digital landscape with like-minded professionals who gathered as Summit participants.

30+ industry leading speakers, 150+ delegates and over 100+ marketing professionals worldwide were present to embrace the event. The summit involved various knowledge sharing panel discussions, master classes, and award ceremonies for various categories in Mobile & Digital Marketing. We are delighted and take immense pride in stating that one of our talents from TIS India, Jyoti Mali (Head – Digital Marketing) has also been awarded among the top 50 Best Digital Marketing Professionals chosen by CMO Council & World Marketing Congress.

Major Highlights of the Event

1. Keynote on “The Evolution of Mobile Marketing and Advertising – What’s Next?” by Gabriel Tan, Vice President APAC, Airpush, Inc.
2. Master Class I on “Content Marketing: The new battlefield for Digital & Mobile Marketers.
3. Panel Discussion I on “Internet of Things: The New Frontier for Customer Engagement”
4. Master Class II – “Brand Building in the Digital World – Marketing as it never used to be!”
5. Panel Discussion II on“The Digital Marketing Lifecycle:The New World of One Screen”
6. Panel Discussion III – “Measuring Brand Reach and Brand Engagement Online”

Key Takeaways From The Event

1. Mobile & Digital Marketing is the ideal platform for budding entrepreneurs and expert marketers to leverage the power of web, to discover opportunities on the cloud and implement strategies on digital marketing engagement while adopting global best practices.
2. With the extensive use of digital media focused growth and rapid innovation in technology platforms, Digital Marketing becomes a must have strategy for social engagement to put consumer in the spotlight with brands as an ‘Enabler’.
3. It not just about when, how and who can be reached through digital marketing but it’s more about what the consumers can do.
4. It’s about content that enables interaction, sparks conversations and seamlessly deliver across all media.

Neha Gupta is a Technical Writer with top-notch digital agency TIS India. She loves exploring Web technologies, Open Source frameworks, Mobile Application Platforms, Social Media marketing tools and SEO strategies to write informative posts that matter most to online businesses seeking growth. She is also a Content Marketing freak who is always eager to weave new ideas around technical content and experiment with newest trends & tools out there in the Digital Universe. Linkedin | Twitter