Google dominates the flow of traffic on the internet. In fact, the tech giant’s three flagship products namely Google Search, Google Images, and Google Maps account for 92.96% of all global traffic.

So, if you want to direct traffic to your website, you can’t bypass the need for search engine optimization.

However, SEO is an ever-evolving discipline and the trends that influence its efficacy never adopt a sense of rigidity. That’s why they’re called trends, right?

But, the variable nature of SEO doesn’t violate the need for experts who hold a firm grasp on contemporary growth techniques.

Such techniques, when utilised properly, not only enhance your online presence but also help your businesses to grow in multi-faceted ways.

More precisely, SEO forces webmasters to think about their websites from a holistic perspective.

Thus, at the end of the day, the most effective SEO techniques share the agenda of cultivating the best possible user experience.

Let’s delve into three of these techniques and equip you with the means to skyrocket the influx of traffic to your website.

Focus on the intent, not the entry

It is true that the bulk of SEO still revolves around fetching the right keywords and working around them.

However, ever since Google’s RankBrain update (and now the BERT Update), the search engine has shifted its focus to understanding user intent.

Earlier, Google displayed search results by matching keywords in the queries with webpages in its database.

That’s why several websites have indulged in keyword-stuffing in the past and plagued the internet with subpar content. Prior to the RankBrain update, such pages were able to occupy top spots in several searches.

But, after the update, Google analyses queries from a semantic perspective. Here’s a surface-level breakdown of how RankBrain works:-

• User makes a search on Google.
• Google returns a list of webpages.

Thereafter, there are two distinct possibilities:-

• The user finds the search results to be satisfactory and clicks on a SERP of his/her choosing.
• The user doesn’t find anything of relevance and gives up on his query without clicking through on any website.

In case (a), Google finds no flaws in its algorithm and maintains the status-quo of search results.

However, in case (b), Google identifies that its current ranking methodology is flawed, and makes changes accordingly.

In short, search results that lead to user-satisfaction are ranked higher than the ones that don’t.

Now, there are a couple of things that you can do to capitalize on this knowledge.

But, the most actionable change that you can make here is to try to raise the organic click-through-rate for your website.

Given how RankBrain works, higher CTR visibly translates into higher rankings. But, how can you go about improving your CTR rates if you don’t even know what they are?

So, the first step that you need to take will involve the aid of Google Search Console. If you need help in setting up the tool, here’s a resource that will prove useful.

Once you’re done, identify webpages with abysmally low click-through-rates and conduct an audit to identify and fill discrepancies.

More often than not, there is scope for improving your title and description tags. So, start from there.

A clever trick here involves garnering information from Google Adwords ads.

Since the keywords used in such ads are adopted after extensive research, you can take inspiration from them to embellish your page titles and meta descriptions.

Another quick workaround here involves enhancing title and descriptions tags with numbers. Research depicts that users are instantly attracted to content that contains numbers.

For example, write ‘5 Proven SEO Strategies’ instead of ‘Proven SEO Strategies’.

(As you can see from the title of this post, we practice what we preach!)

Other factors that impact CTR are the ‘Bounce Rate’ and the ‘Dwell Time’.

The former gives you a metric to observe how often users leave your website within 3 seconds (which obviously isn’t good).

On the other hand, ‘Dwell Time’ denotes the amount of time a user spends on a SERP after clicking through (the longer the better).

But, the million-dollar question here is this: how can you orient the above-mentioned metrics to your advantage?

Well, the answer is simple. Don’t bore your visitors to death!

Welcome them with a strong, to-the-point, adequately descriptive introduction and make your intentions clear from the start.

Furthermore, break your content into digestible chunks that cater to speed-readers and skimmers.

(Brian Dean from Backlinko is a master at creating impactful introductions and following through with valuable bite-sized information chunks. Also, yet again, we practice what we preach!)

Well, that’s all we have for you as far as increasing organic CTR is concerned.

But, there’s yet another powerful SEO technique that we need to discuss. So, here goes!

Revive dying content and stop it from killing your website’s traffic

Let’s get one thing out of the way. If your website isn’t winning top spots in a Google search, your odds of driving organic traffic are not promising.

As indicated in this study, SERPs that don’t occupy the first 3 positions barely get any organic click-through-rates.

So, if you’re trying to identify underperforming content, look for pages that occupy double-digit ranks or single-digit ranks that aren’t high enough.

As a standard, look for pages that rank within the 7th and the 15th position.

To make this identification, you’ll need to play around with analytical tools like Google Analytics and Ahrefs’ Site Explorer.

Once you have access to an analytical tool, identify the bottlenecks in your content. Look for trouble areas like outdated publication years, broken links, irrelevant screenshots, etc.

After identifying the trouble areas, make necessary changes, and instill a new life into your old content. If all goes well, you can hope to gain as much as 260.7% more organic traffic in 14 days.

Additional tip: You can also take inspiration from Gary Vaynerchuk’s Reverse Pyramid Model’ and repurpose new and old content in interesting ways (For instance, use an old infographic from a blog post to create a new Twitter post).

The Take-Away

As we said at the beginning of this blog, SEO is a dynamic endeavor. The best practices keep evolving with time, and nothing in this field is set in stone.

However, driving organic traffic is set to remain as one of the key objectives of SEO for a long time.

So, we sincerely hope that you’re able to attain it using the 3 actionable techniques detailed above.

The post Powerful SEO Techniques that Generate Real Traffic appeared first on Digital Marketing Agency - TIS India Blog.

In a world where 93% of all online experiences start with a search engine, marketers cannot afford to miss out on the treasure trove of conversion opportunities that search engine marketing provides.

However, like most marketing channels, SEM is an umbrella term that contains different factions.

SEO, the first sub-specification of SEM, is concerned with organic methods of generating traffic. PPC advertising, the second sub-specification of SEM, is SEO’s paid counterpart.

The above remark may seem like an oversimplification of two broad marketing areas, but the focal point of our discussion has little to do with definitions.

We’re here to question the validity of treating SEO and PPC advertising as opposing forces.

Let’s start with two foundational statements:-

• SEO and PPC deliver proven results
• SEO doesn’t negatively affect PPC and vice-versa

Therefore, it is perfectly reasonable to infer that the most effective SEM practices should leverage both, SEO, as well as PPC, in a combined fashion.

But, we don’t expect to throw seemingly far-fetched principles in your face and expect you to play ball. So, let’s dive deeper into the two statements mentioned above.

SEO and PPC deliver proven results

If you have doubts regarding the efficacy of SEM practices, a change of opinion is only a google search away.

Here’s a sneak peek of what you’ll find:-

• A 2017 study suggests that 87% of marketers believe SEO to be a profitable endeavour.
• In the US alone, 1.3 million businesses were able to generate $335 billion of economic activity using Google’s search and advertising tools.
• A 2016 study by Formstack dictates that PPC ads are among the three biggest reasons for on-page conversions.

We can go on and on, but you get the idea.

Furthermore, given the myriad of analytical tools out there, it isn’t difficult to track the results that your business’ SEM initiatives create.

Even if you use nothing but Google Analytics, you’ll still end up with more insights than you’d know what to do with.

All in all, the individual effectiveness of SEO and PPC strategies has been heavily demonstrated over the years.

The takeaway is that they just work!

SEO doesn’t negatively affect PPC and vice-versa

Upon careful evaluation, you’ll recognise that the two clauses in this statement share a reciprocal relationship.

The first clause asserts that effective PPC advertising has no malicious bearing on the intended results of SEO practices.

The second clause states that the inverse is also true.

Now, before we tread into the realm of redundancy, let’s talk about some insights from around 400 studies conducted by Google.

Researchers found that even if you completely remove paid ads from the equation, only an abysmally low percentage of lost clicks is recovered in the form of organic traffic.

More precisely, about 89% of incremental clicks lost by eliminating the influence of PPC advertising are lost permanently.

This clearly shows that PPC-generated traffic doesn’t share any major overlaps with SEO-generated traffic.

But, what about the impact that SEO has on PPC advertising?

Consider the situation in which a user searches for “best bedside tables”, and a product from your website pops up among various paid ads.

However, the caveat in this hypothetical example is that we’re assuming your website also occupies one of the top organic positions.

The point that we’re trying to drive home is that when effective SEO practices work in synergy with effective PPC strategies, your website ends up with the maximum SERP coverage.

The decreasing visual differences between both these channels further reinforce the above argument.

The math beyond this point is fairly simple. The more your website shows up in search results, the higher are your chances of conversion.

As Rand Fishkin from moz.com explains, simultaneous exposure to PPC ads and organic results is more powerful than individual exposure to each marketing channel.

How SEO and PPC can work hand-in-hand

The most prominent intersection between SEO and PPC occurs at the time of keyword research.

Since both marketing channels depend heavily on keyword optimisation, insights gathered by working on one channel can be subsequently used to propel growth in the other.

But, before getting into the nitty-gritty of how SEO and PPC can synergistically boost conversions, one thing needs to be made clear.

Working on SEO is like running a marathon whereas investing in PPC advertising is analogous to executing a sprint. The former takes a lot longer than the latter to yield results.

However, SEO-generated results are also more permanent in nature.

So, if you’re starting from scratch, you can leverage the immediate results generated by PPC advertising to discover a few effective keywords.

Consequently, you can use this information to kickstart your SEO initiatives.

Thereafter, when your SEO efforts gain some traction, you can use the keyword data from your success to re-energise your PPC campaigns.

And the cycle goes on …

The Take-Away  

Generating organic traffic ceased to be free a long time ago.

Given the cutthroat competition that plagues the top spots on organic results, you cannot hope to drive conversions without the help of a seasoned SEO analyst.

Also, given how long it takes for SEO strategies to kick-off, it would be foolish to discount the power of PPC advertising.

Simply put, irrespective of how you approach SEM, you cannot drive conversions without investing time and resources.

However, by viewing SEO and PPC as birds of the same feather, you:-

• Increase brand awareness
• Maximise SERP coverage
• Bolster your keyword research
• Generate quantifiable results
• Maximise your long-term as well as short-term ROI

So, by all means, let them flock together!

The post SEO and PPC — The Rivalry That Never Should Have Existed appeared first on Digital Marketing Agency - TIS India Blog.

Rid the world of its laws, and you’ll realise what true chaos is. Alternatively, you can talk to a lawyer.

Now that we’ve got the swanky opening line out of the way, it’s time to address the cut-throat competition that dictates a typical day in the legal world.

Law has always been a highly competitive field. But, ever since the emergence of the internet, the legal world has become even more of a madhouse.

After all, finding legal representation is just a matter of a few clicks these days.

A consumer survey by Google states that 96% of people leverage a search engine when they’re on the lookout for legal advice.

Therefore, an entity that provides any kind of legal services needs to inculcate search engine optimisation into its marketing strategy.

But, we’re not telling you to take us at our word, and realign your marketing practices just because we said so.

Instead, we’ll list two prominent reasons why law firms can benefit by investing in effective SEO practices.

So, here goes:

SEO blows traditional marketing practices out of the water

Back in the day, traditional marketing practices like cold-calling, print ads, televisions ads, billboard promos, direct mail etc. were the top-tier tools at a marketer’s disposal.

However, the internet has changed that for the better.

In fact, the shift from traditional to digital is arguably the most pivotal change that the advertising world has undergone in this decade.

SEO is a big part of digital marketing and its results speak for itself. Well, they literally do!

Unlike traditional marketing practices, SEO offers concrete avenues for the quantification of its efficacy.

Moreover, with Big Data and Analytics becoming bigger and bigger with each passing day, the quantification avenues inherent to SEO are only expected to improve in the future.

Yet another aspect in which SEO is superior to traditional marketing is in terms of its cost-effectiveness.

If you have the requisite understanding of SEO principles and the adaptability to optimise for rapidly changing trends, you can reap the rewards of SEO without spending even a single penny.

After all, the only real cost linked with SEO is that of hiring a competent agency or an analyst.

On the contrary, when you advertise your legal services using traditional marketing channels, you can’t even hope to see any results without spending a sizeable portion of your marketing budget.

However, the biggest advantage that SEO has over traditional marketing endeavours is that of the tenure of its impact.

It is true that classic advertising tools yield somewhat instant results. But, it is also true that these immediate results are short-lived.

Conversely, SEO efforts take a longer commitment to generate success. But, once they do, the accumulated success tends to have a long lifespan.

SEO makes clients reach you on their own

In today’s day-and-age, consumers from all sorts of different verticals exercise the power that they have.

They look for information to guide their decisions.

Thanks to the virtually boundless wish-granting factory that the internet has become, consumers often find what they are looking for.

Legal consumers are no different in this regard. According to a study, 74% of consumers visit a law firm’s website to take action.

This means that if you can make your law firm’s website as enticing to legal consumers as possible, they’ll contact you on their own.

Furthermore, search engine traffic is highly relevant traffic. Only those people who have searched for keywords that relate to the content on your website will end up opening it.

But, the caveat here is that they’ll never even find your website if its SEO is not on point.

So, it is important for your law firm’s website to rank as high as possible if you want to stumble upon clients that are looking for your services.

Here are some of the things that you can do to make that happen:-

• Analyse your competition and take cues from their successful SEO practices. If you are not familiar with who your competitors are, simply search a keyword that you plan to target, and go through the SERPs.
• Make sure that you pay enough attention to local SEO. A survey by FindLaw U.S. states that 78% of those looking for legal services prefer to have a local attorney. Properly setting up a Google My Business for your firm is a crucial step here.
• To optimize for local SEO even further, target local keywords and try to generate backlinks from influential local websites.
• Lastly, get as many online reviews for your firm as you can. Client reviews have a huge impact on Google’s perception of your website.

The Take-Away

Given the internet-driven digital skeleton of the world that we currently live in, it is impossible to succeed in any people-faced venture without leveraging the power of digital marketing.

As stated before, SEO is among the most powerful digital marketing channels out there.

So, if you want to out-shark the rest of the legal sharks that you’re competing with, nailing the SEO strategy for your website isn’t an option, it is a necessity!

The post How Can Attorneys and Law Firms Benefit from SEO? appeared first on Digital Marketing Agency - TIS India Blog.

As search engines evolve and SEO and content marketing come closer to one another, it is becoming imperative that SEO specialists and marketers arm themselves with a set of powerful tools.

However, as new tools emerge and go, new and experienced SEOs alike are searching for definitive, must-have tools that have proven themselves over the years — and which can simplify various on-page SEO tasks.

Below are the top 8 must-have SEO tools that offer powerful analytics, reporting, and tracking and measuring tools that collect, reveal, and allow you to work with the right and the most relevant data.

Best 8 SEO Tools To Achieve Your Goals

1. DeepCrawl

DeepCrawl is one of the most powerful tools for performing on-page Panda audits. The tool allows you to easily diagnose everything from technical on-page issues ranging from pages that take too long to long, duplicate pages, and long meta titles, etc.

Arguably, DeepCrawler combines various functions of popular SEO tools such as URL Profiler, Copyscape, Screaming Frog, and working with formulas on Excel. As a result, through regular crawling, various on-page issues can be identified well-before they become an issue. With every crawl, DeepCrawl diagnoses pages, giving you detailed information ranging from  page tags, external and internal links, and title tags.

2. Majestic

Majestic is one of the largest indexing databases for links. The most powerful aspect of Majestic tools are its metrics for trust flow and citation. Given the rise of semantic indexing by Google, tropical flow has become crucial for understanding a website’s semantic context and analyzing its topical data.

Majestic is a great resource for marketers when you want to work on link-building and outreach campaigns. Marketers can easily identify the top ranking websites and gain data on their ranking for trust and citation flow and hence work on building a similar profile for their target website.

Additionally, Majestic offers downloadable data for backlinks during link audits, auditing the authority (trust, citation, and topical trust flow) for referring domains, and identifying new and lost links.

3.  Ahrefs

Link auditing is crucial for ensuring that the target website is connected (and associated) with the right websites on the internet. This is where backlinks research comes into play. This is where Ahrefs offers actionable data on all of the following:

• The number of domains referring to your site
• The number of unique IPs from those domains
• The most authoritative link they offer (sorted by Domain Rank)
• Whether they show a natural link growth over time
• Presence of site-wide links
• Presence of too many links from a single domain

This data, among others is useful when creating your link-building strategy. The Ahrefs tool allows you to easily rank top sites and map out the number of links each domain according to their rank range. Additionally, Ahrefs allows you to check density of lost and broken links, and anchor texts allowing you to easily export data for performing your Penguin audit, among others.

4. SEMrush

Your SEO efforts begin with a thorough audit of the target website. Gaining a clear understanding of where the website currently is crucial for building and implementing your SEO strategy. The first thing any SEO audit requires is to understand the health of the website: this includes knowing the current keywords it is ranking for and the inbound links and DA it has been penalized for.
This is where SEMrush comes into play.

Its powerful competitive analytics tools with search ranking algorithms that allows you to easily check and assess the impact penalties have had on a website and leverage data from the site’s competition to develop better SEO strategies.

5. BuzzSumo

BuzzSumo rose to fame primarily as a social media analytics tool. Those were the days when SEO and content marketing were still considered as two different aspects of online brand presence management. As a result, most marketers fail to see its potential in their SEO marketing arsenal when content marketing and SEO are fast becoming co-dependent on one another.

Creating and publishing content that is valuable, relevant to your business, and currently needed by your target audience is crucial for achieving SEO targets. This is where BuzzSumo offers powerful tools for finding content ideas — whether it’s for your blog, social media posts, and visual content.

Simply by uploading your keywords cluster to BuzzSumo, you can easily brainstorm ideas for titles, ideas for visual content, and finding popular and trending ideas on different platforms. Additionally, you can find out the social share history of the most popular inbound links, allowing you to find out the popular sites you can reach out to and build relations.

6. Check My Links

Broken and missed links are one of most common leaks in a website’s content marketing funnel, and they should be identified in the initial stages of the SEO audit. Check My Links is a great tool for auditing the current links on your website.

However, it is available as a Chrome extension only. Once installed, you can check any open webpage for total links (green) and broken links, simplifying the process by letting you work on the links that are no longer active.

7. SpyFu

When auditing a website, it’s important to check and assess and categorize their efforts for both organic and PPC. Understanding their website ranking — and the ROI their organic and paid efforts are generating — gives insights into their strategy.

SpyFu offers powerful keyword research and reporting tools. For instance, their ad history report offers invaluable data for how their past ads worked, allowing marketers to craft better ads. Additionally, their overview reports clearly indicate the PPC keywords, their daily budget and cost, and CPC. Marketers can easily see which keywords their website is ranking for organically, the traffic it is generating, and links it has received from other websites, and much more.

8. Raven Tools

Raven tools are a powerful set of online marketing and reporting tools that allow marketers to easily track, measure, test, and analyze different user data sets to find which one is working for you. The tool can generate multiple reports by mining and analyzing your collected user data (integrating Google Analytics and Google Search Console, among others). This data can be leveraged to create various content building campaigns within minutes.

Additionally, Raven Tools’ SEO website auditor performs in-depth, on-page scrutiny for the target website’s code. As a result, you can gain specific details about which pages require more attention — it will also show technical reasons ranging from broken links, no-follow, duplicate errors, and missing codes for Google Analytics. Additionally, you can easily set specific crawling times, and with the help of Auditor summary, you can easily gain an overview of the SEO health of the website.

The post 8 Must Have SEO Tools To Achieve Your Goals appeared first on Digital Marketing Agency - TIS India Blog.

Qualified traffic is useless if your website cannot convert it. At the end of the day, your goal is to convert qualified visitors, and boost your revenues. Achieving this is a combination of three aspects of your online presence management:

1. Offering an engaging user experience on your website
2. Performing On-page and off-page SEO
3. Consistently creating and publishing valuable content

Balancing SEO with user experience often poses a serious dilemma:

1. If you have the right SEO but have a nagging user experience, it will increase bounce rates. Your visitors want to easily engage with your content, and know the next step they can take to address their concerns when they are on your page, e.g. easily read and skim through the content without crashing into popups, or easily navigate through the menus.

2. However, if you hold on SEO in favor of better user experience, search engines will not be able to properly understand and index your website and its pages. As a result, your website’s visibility will decrease and potential customers will not be able to find you on the Search Engine Results Page (SERP).

So, how can you balance SEO with the right user experience?

Below are some important steps you can take to create a balance between your SEO efforts and a user experience.

1. Work on Website’s Appeal

A poor website design and layout increases bounce rates. Higher bounce rates signal that the visitors search query (and keywords) that brought them to your website may not be reflective of the content and nature of your webpage.

Given that Google is committed to giving the most relevant results for search queries, reduced engagement and increased bounce rates could lead to loss of ranking for certain key terms and phrases. Additionally, overall usability of a website is an important ranking factor and can directly impact your site’s search visibility in search rankings.

Ideally, your website should be created around your customer’s journey: from the information gathering stage, through the decision making stage, conversion, and finally follow up. Your goal should be to create a design that allows your visitors to stick longer on your website per visit and bookmark it as a future resource.

Achieve this by making your website visually appealing, informative, and easy to navigate. Ensure that your design is reflective of your industry and displays the level of professionalism expected by visitors.

2. Simplify Your Navigation

Navigating your website should a simple and intuitive process for first time visitors.The task of your navigation panel and CTAs is to direct visitors to the possible next steps they can take on your website. It should spell the most important actions, information, resource that the visitor can interact with at first glance.

If your visitors are unable to quickly find what your website is about and where they can find what they are looking for, they will bounce and leave your website.

Complex, multi-level menus and poor navigation layout leads to confusions and premature returns to search engines. Additionally, complex navigation and site XMLs also confuse crawlers and prevent them from properly understanding, indexing, and ranking your content.

Simplify your navigation panel by understanding your target audience and understand what they are looking for when they visit your website. Once you have a thorough understanding of your target audience, create a navigation panel that has simple titles and uses minimal number of sections/sub-sections so that visitors know exactly what they will get when they click through.

3. Start with Responsiveness

Being mobile-friendly, through responsive web design offers you SEO and UX advantages:

• SEO — Google is factoring mobile friendliness of your website while ranking them in mobile searchers. It displays a mobile-friendly tag before your website when it appears in its search, signaling the visitors that the website will realign itself (and it’s content) to fit their screen size. Furthermore, a responsive web design relies on fluid grid systems. This makes mobile optimization easier compared to traditional adaptive approaches (where different websites are designed for different screen sizes).
• UX — Your consumers are actively using smartphones (and smart devices) to search online. Hence, they have come to expect that a website will be mobile friendly (responsive or adaptive to their screen size). By employing a responsive design, you allow users to easily interact with your content and encourage them to further explore it, hence increasing their time per visit.

4. Use Keywords Naturally, Avoid Stuffing

Keyword research is important for increasing the visibility of your website and its content in search engines. However, the rules of the game have significantly changed. As Google’s algorithms have become more sophisticated. They are semantically understanding the “concepts” behind every piece of content. As a result, Google bots can easily identify when the keywords appear unnatural to the page, are “stuffed”, or needlessly used.

Avoid being penalized for overuse of keywords by creating and publishing content that reads naturally. The rule of thumb is to target specific keywords by using the in URLs, alt tags, headers, and title tags, and where they can naturally appear in the text.

5. Consistently Create Valuable Content

Regularly update your website with valuable content so that it remains on the search engine radars. Consistently adding valuable content offers user experience and SEO benefits.

By creating valuable content for your brand, you increase visibility of your website in search rankings and increase chances of on-page optimization such as internal linking. Your target audience is always in search of content that offers them value and actionable insights they can try, implement, or use to make a more informed decision.

Hence, by creating valuable content qualified visitors will come to your website, and by properly linking them to other resources you increase page depth of your website and hence retain each visitor longer. This directly increases chances of conversion.

In Conclusion — Balancing SEO with User Experience

SEO increases online visibility and qualifies traffic whereas the right user experience qualifies leads and converts.

It’s your job to balance the power between them.

Achieve that by remembering the two rules of thumb:

• Create epic content. Content is so valuable to your users that they would spend time reading through every piece.
• Understand your target audience. Build your website to address and meet their needs through a great, appealing, and responsive design

Do you have any other SEO-UX strategies that you use to ensure higher visibility and more engaging user experience? Share in the comment below!

The post How To Balance SEO With User Experience appeared first on Digital Marketing Agency - TIS India Blog.

The word ‘SEO’ stands for search engine optimization. Basically, it encapsulates a bunch of techniques which make any content more visible to search engines. But, it’s way more than it sounds. SEO is a costly business when it gets implemented without a complete knowledge about it. This article deals with those costly SEO mistakes to avoid.

Avoid SEO Mistakes

1.Mistakes Related to Keywords

Not doing Proper Keyword research

Keyword researching is the corner stone of on-page SEO. Moreover, a well-edited content without having proper keywords is like having a guitar without strings. It’s useless as search engines will fail to target that content and will not be able to deliver the same on its search result page when users search for it.

A bunch of standard keyword researching tools exists over the web for webmasters and content developers which are extremely helpful for finding a proper keyword for relevant content.

Practicing Keyword Stuffing

Once, Matt cutts was asked by a webmaster, what is the standard amount of keyword density in a rich content? Is it 0.7%, 7% or 77%? He gently replied with, why are you concerned about it? Go natural.

Personally, that answer was smart. Honestly, if a content developer is injecting a bunch of rich keywords within his content, several times and thankfully, with an artificial dexterity, then it’s called keyword stuffing. This smart idea of including a sea of keywords within a content to make it rich for the search engines bots it’s not that smart anymore.

Search engines are probably smarter than anyone of us and they really know how to fish out a naturally curated good content among those aforesaid, devalued, keyword rich contents. Moreover, keyword stuffing kills the flow of a content and decidedly, interrupt the readability of the same.

Finally, when SEO is concerned, keyword stuffing is not treated like an honest mistake. Rather, it’s treated as an organized crime.

Ignoring Local search

• • For Google, last year had been the year of redefining local search for them. Supporting this vision, Google launched some major service and algorithm updates. They are,
  • Local search algorithm Pigeon on 24 July, 2014 for a better display about the businesses or services of your neighborhood.

• New service tool ’My Business’ for putting in the right data about your business coherently, on Google Search, Maps and on Google+.
• A new version of the Google Maps for displaying any business’s  presence on the map including the route direction to that, Physical address, contact info and user’s reviews and ratings.

So, always ‘going global’ isn’t a smart decision where, local organic search traffic can boost up a business. Finally, if any business has not yet optimized itself for these local search ranking factors, unknowingly, it’s ignoring a large chunk of users.

2.Mistakes related to Other SEO fields

Misleading Title Tags

By definition, title tags are the concise description of the content of a page. As each content is different, their Title tags should follow the same rules. Unique, relevant title tags paint the first impression on a user’s mind. A standard title tag design follow these check points,

• Is it telling about the content it’s targeting?
• Is it unique for every page?
• Is it containing the complete information about the type and location of a business?
• Are relevant search keywords included in it?

Meaningless Meta Description

Meta description is the little 155 words snippet text area on the SERP, which describes the main story of the linking content in an abbreviated way. To the webmasters, it’s their advertising area for any content. An apposite meta description gains the trust of the users and boost the click-through rate of any content. The main check points are,

• Is it duplicate or same for every web page of a website?
• Does it contain all the necessary information about the content for users?

Anchor Text

The clickable text appear in a search result that links to a page or content is termed as anchor text. It’s an important ranking factor as link relevancy is standard parameter of search engines.

The main check point relating to anchor texts is the content of the anchor text and the content of the document or the page it’s linking. Is it analogous?

Not Cleaning up Broken Links

Users, also the search engines don’t like to see 404 or ‘page not found’ errors. Broken links hurt the overall user experience as well as the crawlability of an entire website. Websites having large number of pages face this problem regularly. SO, it’s important to a webmaster to search for broken links and fix them as early as possible.

3.Mistakes related to socializing

It’s really a no-brainer. To remain alive and to grow on the web, socializing is the ultimate tool. Social communities like, Facebook, twitter, Pinterest, Google+ has already turned themselves into big market places both for businesses and users.

So, to generate leads, to attract fresh users and to turn them into dedicated customers, a business’s presence on every social surfaces is a bottom line requirement.

4.Mistakes Related to Content

For any content developer, it’s prime to mother sterling and compelling contents for turning heads towards its contents and further, towards its business. For generating and delivering a good content, a clear content strategy is required. These following checkpoints related to content generation can clear the mist.

Content Editing

It’s needless to say that, a good content is the result of a good editing process and that includes rectifications of spelling mistakes, grammatical errors and improper punctuations within the content. A multilayer proof reading process is the key to success in this particular aspect.

Irregular Update

Frequency of content publishing effects and affects the overall search ranking of an entire website. To stay alive for the search engines as well as for the users, publishing quality contents on a regular basis is pretty handy.

Duplicate Content

Plagiarism is a sin and search engines hate sinners. Moreover, duplicate contents published from the same website is also equally harmful. Webmasters need to locate them and hunt them down in order to get the best user review and a green signal form the search engines.

A bunch of standard tools and plugins are available on the web for this workaround.

5.Mistakes Related to Link Building

Running and managing link building campaigns requires proper strategy formation, outreach, research and memorizing what to do for the success of these campaigns. However, we often commit some common mistakes while running link building campaigns that are unidentified for us as well. I have figured out some of those mistakes so that you can remain careful to avoid making them in future:

Don’t target wrong audiences

It is necessary to recognize and build our link building strategy to target the right audiences to get the potential responses.

You are Not Sending Follow Up Emails

Often we send emails to our existing and new target audiences with attractive offers and discounts, but then we did not receive the results as per our expectations. Shoot follow up emails for few days to get positive responses from your audiences and don’t give up sending follow up emails until you have a response from them.

Receiving Back Links from Irrelevant sites

Always make sure to get links from high PR sites. Don’t receive back links from the sites that are not associated with your business to add more relevance to your PR.

Avoid buying or selling links

It is better to avoid buying or selling links to get back links as it might cause ban on your site on popular search engines. Instead, post high-quality content on relevant blogs for acquiring natural links for your site.

6.Staying Away from Analytics and Webmaster tools

If the budgeting of success is not tracked then, the very purpose of investing efforts to achieve the same is defeated. If one is happy seeing only the growth of his online business without knowing the root cause of it then, it’s sure that the success will be a short-lived one.

Proper measurement of progress is the key to design the future SEO improvisations of any online business. Added to this, bench mark web and social analysis tools like, Google Analytics, Facebook page insights and twitter analytics are free to all.

7.Not Optimized for Mobile

On February 26, 2015 Google announced that they are launching a fresh search algorithm update for specifically, mobile internet users. Google confirmed that starting from April 21, 2015, they will count the mobile-friendliness of a website as a ranking factor.

Plainly, websites who are responsive in their web design or optimized for mobile devices will get a higher rank in the search results for mobile web searchers. If you are a webmaster and you don’t want to disregard users who are searching the web from their smart handhelds then following checkpoints should fall within your ‘must do’ section.

• Go for a ‘Mobile-Friendly Test’ offered by Google.
• If a Webmaster Tools account is associated with your website then, from there, you can check your entire site for mobile-friendly issues.
• Go through the official mobile-friendliness guide by Google for deeper issues.

These aforesaid points deal with some of the basic yet costly SEO mistakes a webmaster should avoid.

The post Top 7 Costly SEO Mistakes You Should Avoid appeared first on Digital Marketing Agency - TIS India Blog.

Every online marketer must master the strategies of SEO in order to perform well in Google’s rankings and maintain high domain authority. Anyone who is involved in online marketing and SEO must have definitely come across the term ‘Negative SEO’. In this article, I will explain you what negative SEO actually means, how to detect if you are a victim of negative SEO and what effective steps you can take to prevent yourself from it.

What is Negative or Reverse SEO?

Negative or Reverse SEO is defined as the practice of using unethical techniques to harm a competitor’s search engine standings. It is a process to downgrade SERP ranking of any site/page by implementing tactics that violate the guidelines of Google’s Webmaster, and to trigger negative ranking signals/ factors for any site/page to be affected by search engine algorithmic updates. The negative SEO attacks can happen by different ways, such as:

• Hacking your website
• Building many spam links to the website
• Copying the content of your website and distributing it around the internet
• Pointing links to your website using many unwanted keywords
• Ruining your reputation online by creating fake profiles on social networking sites
• Removing the best back-links of your website
• Injecting scripting code into your links
• Cross site scripting malware into your site
• Strategically placing personal data such as social security numbers or porn
• Strategically placing noindex tag into a page

These methodologies have somehow proven to work, as many experts have already seen its negative effects. Although Google is already finding solutions to combat this practice, such as the launch of the “Disavow links feature” for Google Webmaster Tools. There are also many ways to protect your website from the negative SEO and to recover from this attack if in case your search engine ranking has been already affected.

How to Detect if You Are Affected by Negative SEO?

The first indication of Negative SEO will be a drop in ranks or removal from SERPs; therefore, it is better to watch the ranking of your site. If you see that your website ranking is falling, you can use various tools to determine if your website is being attacked through manipulative link building and spam. My personal favorite tools are:

• Ahrefs.com (Subscriber account)
• Majestic SEO (Pro version)
• MonitorBacklinks.com

1.Ahrefs.com

I will recommend you to start with Ahrefs.com, and search the linking behaviors to the entire domain of your website:

It offers many useful products such as site explorer & backlink checker, content explorer, crawl report and backlinks report. You can use these products to know better about your site.

2.Majestic SEO

After this, you can use the tool Majestic SEO to extract and download the list of all the links directing to one of your pages.

This tool can also be used to see the historical link graph of your website (or any web page being spammed externally) using their fresh index, where you can see which month links have exploded to your website in an unnatural way.

3.MonitorBacklinks.com

MonitorBacklinks.com is also quite popular and easiest tool that can send you email alerts when your website gains or losses important back links. Instead of checking backlinks manually, you can use this tool which sends everything you need to know to your inbox.

Try to Remove Bad Links

After knowing the backlinks, you can ask for the bad links to be removed. For this, you can go directly to the source and ask for any spammy back links to be removed. In case, you cannot find the contact page of source you can use Whois.com/whois to find a contact email address. In this, you can add the root domain of the site you are trying to contact and look for the “Registrant email.”

You should also keep a record of your correspondence, as it is good to have evidence to show you have done everything possible to solve the situation cordially before contacting Google directly for the intervention.

You can also ask Google not to take low-quality links into account when it crawls your website by using Google’s disavow tool. You should do this when you have performed all the possible work for removing the spammy links and still you are unable to make further progress. For this, first download a list of all links to your website. You can do this with the help of Webmaster Tools, under Search Traffic -> Links to Your Site.

After this create a file containing only those links that you want to disavow then upload this to Google. It is recommended to use this tool with great caution because if used incorrectly you may end up doing more harm than good.

How to Prevent from Negative SEO?

An old adage “Prevention is better than cure” is also true in case of negative SEO. For effective prevention, you should follow below mentioned steps:

1.Set up Google Webmaster Tools Email Alerts

It is always a good idea to connect your website to Google Webmaster Tools. If you haven’t already connected your website to it, go through following steps:

a. Log in to your account and click “Webmaster Tools Preferences.”

b.Enable email notifications and choose to receive alerts for all types of issues. Click “Save.”

Now, Google will send you email alerts in following cases:

• Website is being attacked by malware
• Pages are not indexed
• Server connectivity problems
• Get a manual penalty from Google

2.Track Your Back links

Monitoring your backlinks profile is quite important step to prevent spammers from succeeding. Quite often spammer performs negative SEO by building redirects or low quality links; therefore, it is essential to know when someone is creating links or redirects to your site. For performing this task, you can use tools Ahrefs.com (Subscriber account) and MonitorBacklinks.com as mentioned above.

3.Secure website from Hackers

Security is quite important if you want to save your website from Negative SEO. There are many things you can do to secure your site:

If you are a WordPress user, you can install Google Authenticator Plugin. After it, create a 2-step verification password. Whenever you log in to your website, you will be required to add a code generated by Google Authenticator plugin on your smartphone (available on Android and iOS smartphones).

In addition to this, you should create a strong password with numbers and special characters. You should also create backups of your database on a regular basis. If your website lets users upload data, then ask your hosting to install antivirus to prevent malware.

4.Check for Duplicate Content

Spammers can also duplicate the content present in your site to low its ranking. They can copy your content and post it everywhere else. If your website content is duplicated, there’s a possibility that your website will be penalized by Google.

Copyscape is one of the effective tools to check the duplicate content. You can simply add your website, or article’s body, and it will show you if the content is being used somewhere else, without your permission.
5.Watch Your Website Speed

If your website suddenly has a high loading time, it may be because someone is sending thousands of requests every second to your server. Spammers can put down your server if you don’t act fast to stop this. You can use pingdom.com, which is a great tool to monitor your server uptime and loading time.

Conclusion

Website security and SEO are extremely important for any successful site. Negative SEO is detrimental for any website that maligns its reputation and lower down its search engine ranking. It’s better to start prevention as early as possible by following above methods.I am sure, if you exactly follow above procedures you can keep Negative SEO away from your website.

The post Powerful Tips to Prevent Your Website From Negative SEO appeared first on Digital Marketing Agency - TIS India Blog.

With the globalization of world due to internet connectivity, your chances of making your business reachable to international audience are also growing and there comes the need of proper execution of Multilingual and Multiregional SEO on your website. However, for doing so, you need complete expertise over Search Engine Optimization for better ranking and performance of your website on global level.

However before moving forward with the complete guide to Multilingual and Multiregional SEO, it is important to understand what they stand for and where you will be targeting across the globe.

Multilingual SEO and Multiregional SEO- What Are They?

Multilingual means dealing with multiple languages. Hence, as it name suggests “Multilingual SEO” is the process of optimizing the website in different languages so that it could be made accessible for the audiences of different languages around the world. It is done to maximize the reach of your business among multilingual audience.

While Multiregional SEO is art of optimizing the website content in a way that it could perform better in varied geographical locations. These two techniques might sound similar but have their distinct significance in the digital marketing era. Other important digital marketing strategies like pay per click, conversion rate, and content strategy are tied up with these two techniques for better implementation of overall online marketing strategy. Go now to this website to get more information!

For proper execution of Multilingual and Multiregional SEO, it is important for you to determine the regions that you will be targeting for your websites along with the languages that you will be implementing in your website for those regions. It means that both multilingual and multiregional SEOs are related with each other, but the entire execution depends on proper planning of these two techniques.

How to Know If You Required Multilingual and Multiregional SEO Implementation?

With the prospects of your business expanding among your potential customers, the search and popularity of your products is becoming globally recognizable and because your website is restricted to offering services and products in only one language or a single location, you might be losing a great opportunity of making more sales and revenue through your online business.

Hence, you have to find a way to make your web content reachable across the globe to wider range of audience, and there comes the need of Multilingual and Multiregional SEO techniques, which are performed to make your business branding expandable among the audiences throughout the globe. But how do you know whether you are receiving international traffic or not?

For this you have to visit your Google Analytics account and click on Audience>Geo checking the popular countries that are contributing to your website’s traffic.

When you found out the countries from where you are getting maximum traffic, you can also drill down to know the popular languages:

Now, you can easily formulate your Multilingual SEO strategies and Multiregional SEO strategies for targeting those international audiences for better branding of your business.

The Next Step- Selection of URL Structure and Domain

Once, you have understood where you are targeting for performing multilingual and multiregional SEO, the next step is to select the URL structure strategy and domain. The Official Webmaster Central blog of Google states that it is not easy to perform geo targeting on page by page basis and it is necessary to consider the URL structure for segmenting parts of the website for geo targeting.

Mapping the right location structure will definitely help in making the project much easier for the SEO expert as well.

Structuring the URLs of Your Website

If you want to expand the opportunities of benefits through Multilingual and Multiregional SEO, it is important for you to plan the information architecture of your website followed by structuring the URLs of your website subsequently.

Here is the option that assists in structuring the URLs for localized content:

ccTLDs

This option for URL structuring has following advantages over other options:

• It helps in performing clear geo targeting.
• It structures the URL irrelevant of the server location.
• It performs URL structuring thus making clear separation of websites from each other

Multilingual SEO vs. Multiregional SEO

Aligning your business goals with the new SEO strategy is vital for ensuring that you are targeting the right audience by offering them content that they like to read and share. However, here also the next key consideration is to know whether we are able to target the specific regions, languages or possibly both.

I will explain this to you using a real life scenario. Let’s say that FashionWorld is a fictional online store, which is selling cosmetics like hot cakes in US. No, the online store wants to expand its reach across the international markets as well like France and Italy. In this case, FashionWorld has to target both the countries France and Italy and their languages as well because then only it can make its sales in those countries. In this case, they have to implement their website into French and Italian languages to make their web content easily accessible for the audiences in these countries.

The main website of FashionWorld will be fashionworld.com, but the sister websites will be fashionworld.fr and fashionworld.it with the same content written properly in French and Italian languages respectively. It’s the only way that we can implement both Multilingual and Multiregional strategies for ensuring the success of this online store in international markets like France and Italy.

Some points to remember while implementing Multilingual and Multiregional SEO:

• Create content in concern languages.
• Choose the domains according to the targeted regions. For example, in above case we have chosen the domains for France and Italy as fashionworld.fr and fashionworld.it
• Create links to get SERPs from that region.
• Create high quality content by adhering with the standards of geo targeting.

What Technical SEO Considerations Are Necessary to Think Over?

You usual SEO practice should be considered for all new sites you create for targeting different regions and languages, but you have to make some additional On-page tweaks as well to ensure that Google is indexing  your web content appropriately and that it understand that the content is targeted for specific regions.

Besides, other important considerations to take while executing multilingual and multiregional SEO strategies are:

1.IP Address

IP address along with the hosting server details are also important technical SEO factor to consider. For example, if fashionworld.com is hosted on American server, it is necessary to the website to be hosted on French and Italian IP addresses because it might seems to be a minor factor for ranking of your websites a good idea to start the implementation from the foundation itself.

2.Google Webmaster Tools

For notifying Google about your international content, another key factor to take into consideration is the Google Webmaster Tools. When you have created new websites, it becomes necessary to submit your new websites to Google Webmaster tools to keep the track of the performance of your websites in different regions.

3.Users’ Usability Content

Another interesting factor is to consider the way how your target audience will consume your content. Taking this into consideration will help in evaluating your international campaigns ad, their success among the users. It will not only help in making your international campaigning efforts successful, but will also give you an idea of representing your content in the best possible way to the local users of specific regions.

4.Translation

One of the most outsourced steps, translation is crucial for proper implementation of multilingual and multiregional SEO strategies because it determines the overall conversion rates of your website in the international marketplace. Remember that all your efforts will go in vain instead of accumulating significant traffic if the visitors have not taken some kind of action. Hence, ensure that the web content is translated taking into considerations the intent of users along with the variations of keyword phrases to help grow your business across the globe.

Implementation of Multilingual Might Causes Duplicate Content Issue

With the implementation of Multilingual SEO strategy, the issue of duplicate content arises that may have negative impact on the organic ranking of your website even if it has two different URLs that are targeted for same local audience. Hence, to solve this issue, you have two options:

• You can use a 301 redirect: This option is used for directing your traffic from other URLs of your website to your preferred URL to save your website from experiencing negative SEO effect.
• You can use rel= “canonical”: This option is used for enhancing the ranking signals and links for content available on different URLs through syndication.

Besides these two options, you can also use rel= “alternate” hreflang= “x”. I will explain this to you by citing an example. Suppose you have a website in English language as www.abc.com, and you also have another website in Italian language as www.abc.it. You can use any of the three ways made by Google for indicating that the Italian website is equivalent to your English website.

1.HTTP link element
<link rel=”alternate” hreflang=”es” href=”http://es.abc.com/” />
2.HTTP Header

If your web page contains non-HTML content like a PDF file, then you can use rel= “canonical” HTTP headers for specifying the canonical URLs for HTML documents.

3.Sitemap

You can also submit language specific version through a sitemap in place of using markup. In sitemap, each of the languages will be set up using rel= “alternate” hreflang= “x” for recognizing the varied languages and regions.

So, What Is Your Next Take?

Taking leap into international SEO can be cumbersome task but if you really want to make your business successful throughout the world, it becomes necessary to learn the importance and ways of implementing Multilingual and Multiregional SEO strategies for your website. However, if you have finalized your decision for taking your business to next level of success, you can take excellent SEO services offered by our expert team of SEO to get your business successful in this competitive international marketplace.

The post Complete Guide To Multilingual And Multiregional SEO appeared first on Digital Marketing Agency - TIS India Blog.

Are you planning to redesign your website and give it a completely different look? Redesigning a website can be sometimes tricky, especially at those points where you run the risk of dropping your site’s traffic. Hence, this could be a seriously challenging task that most of the businesses face when they think of redesigning their site to give it a new touch.

Many questions simultaneously pop up in the mind of website owners when it comes to giving a new design to their website like what’s going to happen to my site’s traffic on its re-launching? What will happen with the 404 errors? How the site will perform in search engine results? What have to do with the current links of the absent pages?

Setting the Stage with Two Impressive Ideas

There are two important ideas that all website owners or designers must keep in their mind about sprucing up their sites’ with new looks:

• SEO should be considered regularly while redesign process

While website redesign process, it is necessary for the developers, designers, and SEO experts to interact continuously with each other. It helps the designers and developers to make the changes keeping the perspective of SEO experts that helps in maintaining and improving site’s rank after its revamp.

• Don’t launch at rush

Most of times, I have come across facts that some of the world’s renowned websites and brands miss very important SEO steps in the rush of meeting deadline. Maintaining site’s traffic in accordance with the SEO guidelines is more important meeting with the deadline because unreasonable deadlines might affect the overall performance of the site over the search engines.

Steps To Be Taken During Website Redesign Process

The most common reasons why we need website redesign can be any of the two reasons, which are either the website looks old enough and it does not attract significant traffic and user engagement while revamping your website, it becomes vital to take care of few steps to save your website from suffering huge traffic loss upon is re-launch.

1.Don’t Pull Down Your Old Site

Don’t pull down your old site unless it requires to be pulled down for the uploading of new design. This impacts your current site’s traffic significantly since, most of visitors stop visiting a site if they counter the website with a message, “Website under Maintenance” for several days

If you want to continue the magic of traffic on your new site, it is necessary to maintain your old site as long as the new site doesn’t go live.

2.Retain the Same URL Structure or Use 301 Redirect

If you can retain the same URL structure, you will save your new site from facing traffic loss because when you change your website’s URL structure, you lose huge traffic through inbound links. You will have to conduct an enormous 301 redirect mapping campaign to get your site’s traffic back to its normal pace. Hence, if you are thinking to alter the URL structure of your website, then you must execute the 301 redirects also to maintain your website’s traffic

Benefits of using 301-redirect are:

• It redirects the visitors from the old URL to the new URL.
• With 301 redirect, the search engines will move the value of all set up inbound links from old URLs to new URLs.
• For implementing the permanent change, search engines favor the 301 redirect process for old URLs

3.Execute Inbound Link Analysis

Inbound links are considerable important for developing effective SEO strategy and if you are planning to change the URL of your website while its redesign process, you might face huge risk of losing your site’s effective inbound links. Hence, it is important that you should perform a detailed inbound link analysis before proceeding with the website redesign process.

It will also help you in understanding your link profile. For doing so, you have to know about the pages that links to your website and the source from where those links are linked to your site. You can perform the inbound link analysis with various tools available online and one of them is Open Site Explorer that gives you a detailed analysis report for your inbounds link.

4.Check Out Your Website’s Reporting Before Redesign

When you are planning for revamping your website with new design and look, it is important to check out the existing site reporting to know about its top performing pages, top quality content and referring sites. This will let you know which of your web pages are contributing the most to the traffic and user engagement on your site and which are the top landing pages of your site. You could also know which of your landing pages are getting referral traffic.

Analyzing site’s report will help you in exporting them from your current analytics package to the new site, so that you can retain and maintain your existing traffic without facing any drop.

5.Create Webmaster Accounts

Most of the popular search engines like Google and Bing offer webmasters tools that the webmasters can use for setting up their accounts for authenticating the possession of a website, analyzing the diagnostics of their websites, and checking click-through data and search queries related to their sites.

Having webmaster accounts will help you in receiving messages directly from the search engines if something is wrong with your website. If you are planning to move your site’s domain, you can tell it to Google using the Google Webmaster tool to reduce any affect on the current traffic of your website.

By creating accounts on the webmaster tools of Google and Bing, you can keep a check on site before redesign as well as after redesign to ensure everything is moving smoothly.

6.Using Vital Keyword Phrases In Website Redesign

It is important that you determine the vital keywords of your website for their appropriate implementation during website redesign.  Evaluate your existing site content to know if your targeted keywords are used properly in them and add this content to your new site to retain your site’s traffic.

Once, your website is re-launched with new design, work on the target keyword phrases to get visitors interested towards your services and products. You can improve the optimization of your website after its re-launch by developing relevant tags using the important keyword phrases of your website.

As you can perceive, there are various key topics to know while going through CMS migration or website redesign process, however, it is very adverse that still most of the businesses are not aware of the after-effects of website redesign and as a result, they lose their complete SEO power, natural search traffic, sales, and search engine rankings.

But if you choose to plan accordingly before the start of the redesign process, you might not lose your site’s SEO power. I hope that you will definitely take care of the discussed steps to make your website redesign process successful.

The post Steps to Redesign Your Website Without Affecting SEO appeared first on Digital Marketing Agency - TIS India Blog.

Driving notable leads to an Ecommerce website is a challenging task especially if you have hundreds or thousands of product and category pages. Some online merchants think that listing their hundreds of product and category pages will automatically boost their website ranking in search results but the fact is very different from reality.

Optimizing an ecommerce website to make it searchable over popular search engines requires adequate knowledge of Search Engine Optimization (SEO) and it is much complicated than optimizing a simple website of few pages.

In this article, I am going to list some important SEO tips that will help in driving significant traffic to your ecommerce website along with the tricks used to show Google that your web pages have high quality content on them.

Ecommerce SEO Tips

1.Manage Out of Stock Pages Efficiently

Manage the out of stock pages efficiently on your ecommerce website. If your items have become out of stock and you know that the items will be in stock latyer, then it is better to leave those pages untouched. Do not redirect the visitors to some other pages or add another product as it might hamper their interest. A message asking visitors to leave their email for receiving the notification about the arrival of the item back in stock will work.

Here is an example of “Notify Me When Item is Back in Stock” message enabling the visitors to enter their email to get further notification about the arrival of the product.

2.Include Product Description

The lack of  a textual description about a product virtually puts an end to the opportunities of a page to get higher rank in search results even in low frequencies queries as well. Moreover, it might affect the interest of the visitor thus hindering the sale of the product. Therefore, it is very important to add adequate product description on every product page of an ecommerce store to make it rank better over search engines and to enhanced the chances of generating sales.

An example of a product page with product description is shown below:

3.Optimize Your Product Pages

Images are very important part of an ecommerce website and people love the see the photos of their products, which they are planning to but to know how they look. Hence, it is very critical to put high quality images with different angles on your website so that people can get a view of what the product will look from all angles.

With proper optimization of images on your product pages, the chances of improving your website ranking will also increase. However, for achieving so, make sure to add pertinent keywords into the ALT tags of your pictures.

Here is an example of optimized product page of an ecommerce store:

4.Use Effective Keywords and URLs

You may consider keywords to be not an essential part of contemporary SEO techniques, but they still are relevant to how people search and find yur website. Hence, you need to achieve a balance. Creating a good and searchable ecommerce website is about how information is represented on your site. Use appropriate and effective keywords targeting your individual product pages and this approach will not only avoid duplication but will also help in driving significant traffic to your website.

If you use relevant keywords and interlink them properly with your pages, you guarantee that anyone who searches for a product type will have access to all relevant pages of your site. Besides, create pertinent URLs that makes sense when people view them in search results listings. Meaningful URLs would definitely help in driving traffic to your website that will ultimately help in enhancing your sales and revenue.

5.Include Product Reviews

You may be surprise to know that around 70% users prefer online shopping only after going through product reviews. It means that if your online store has product reviews for its every product, the chances of a tremendous boost in your product sales increases. Therefore, include product reviews on your websites because if your website don’t have sufficient product reviews, then you might miss a large percentage of audiences.

Besides, the product reviews pages reaches the top of search results much easily than the selling pages.

This is the product review page of an Amazon product. Amazon.com has not only let its users but products from their online store, but they can also leave reviews about the products.

6.Optimize Product Pages Based on Search Demand

Ensure to optimize your product pages according to the search demand because it is vital for bringing leads to your ecommerce store. Consider the search demand while writing title pages, headlines, and product descriptions.

Some tips for performing better optimization of your product pages are listed as follows:

• Use the product model numbers in your H1 headings and title tags.
• Use the brand names in your H1 headings and title tags.
• Don’t forget to fill the alt tag information on your images.
• Don’t stuff keywords on your product pages by using it repeatedly.
• Avoid using iframes for displaying the content on your product page.

7.Avoid Duplicacy of Content

Avoid using duplicate content on your product pages as it will hamper your site’s ranking over search results. Pages to print, tags, archives with diverse sorting elements create duplicate content, which should not be indexed over search engines. This is significant because your website might get sanctions due to duplicate pages.

Here is an example of a product page having duplicate content:

This content marked in red appears on most of the pages of this online fashion store.

8.Focus on Mobile Search Optimization

Mobile SEO is something, which has grown in significance due to the increasing demand of Smartphones and tablets in this techno savvy era. Researches have proven that people prefer online shopping through their mobile phones instead of desktops and laptops because this device is portable and they can order their product from anywhere. Hence, if you own an ecommerce website, ensure to focus on mobile search engine optimization to contribute mobile traffic to your website.

It is important that your ecommerce site works well on mobile devices and has sufficient functions to help the people to complete the important actions. An example of an mobile optimized online fashion store is given below:

You can see in the above image, that the online fashion store is adequately adjustable to different screen sizes with all necessary functions required by the users to perform the actions.

9.Handle Product Variations Wisely

Some products are similar but they differ in their sizes and colors. If you do not handle those product pages efficiently, listing them will result in duplicacy which Google penalizes. It will not only affect their search results rankings but also causes cannibalization between the product variants. Moreover, you products might rank for wrong keywords. For example, black sleepers might rank for red sleepers and vice versa.

Therfore, it is recommended that you must perform proper review of your ecommerce store to avoid such situations and you will also be able to find the products that might increase in sales if ranker with the accurate keywords.

10.Manage Internal Link Building & Architecture

Internal link building is important for SEO and website ranking. However, if you want to achieve better results, you need link architecture. Internal linking does not necessarily means search engine spiders but user friendliness is also important. You can create a solid internal link architecture through adequate planning, which includes:

• Category level navigation: it makes easier for the users to get an overview of what they will find in the pages and sub categories.
• Use breadcrumbs on all category pages and product pages: It ensures that Google and users can navigate up one level to a parent category.

Although it is not possible to cover all the tips required for driving sales to an ecommerce website, but if  putting al the 10 tips in practice will definitely help in optimizing your ecommerce website perfectly. However, ecommerce optimization is a continuous process and you should never keep your research off when it comes to generating more sales through your online store.

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