With the progress of technology, digital marketing and blogging have really been on the rise. The need of the hour is an efficient content management system that can cater to the rising demands and meet the certain expectations like having an easy-to-operate user interface, proper blog section for easy blogging, non-technical HTML-free editing throughout the website etc. This is where WordPress comes in and answers all our prayers by providing a unique and hands-on user interface, an in-built blog section for easy blogging and providing a HTML-free editing as demanded! More than a quarter of the web now depends on the services and platform of WordPress. This is how swiftly and quickly this service has risen in demands and functions over the last few years.

With a huge number of features and plugins that WordPress boasts of, a lot more can be said about the popularity and versatility of WordPress. But we will allow the figures to do the talking as that sounds more logical! Here are some stats about WordPress that every user should know.

1. WordPress powers 26.4% of the web and holds 59.5% market share

If we follow closely from 2011, there has been a sharp rise in the use of content management systems for websites, both old and new. More and more organizations are now opting for better website management systems. WordPress had a usage of about 13.1% in 2011 with the number increasing to 21% in 2014 and finally 26.4% of the web by June of 2016. Considering the other platforms, some have shown relatively milder changes while some others showed a steep decrease. So, WordPress has really been on the rise since 2011.

More interestingly, WordPress has been holding 59.5% of the market share. This means that 59.5% of all the websites using CMS now opt for WordPress as their top choice for appropriate web content.

2. 30.3% of the top 1,000 sites use WordPress

A number of big names use WordPress for content management purposes. Some of these include Time, TechCrunch, Lifehack and many more. Even if we consider the traffic for the websites individually, WordPress is significantly higher that its contemporaries at all levels. This leads us to another stat that the market share for WordPress among the top 1000 sites stands at 30.3%. If we compare this with other successful CMS like Drupal with a market share of 19.7%, WordPress is much ahead of its competitors.

No wonder, why WordPress development companies often suggest you to go for WordPress!

3. How many people are reading blogs?

WordPress released some statistics that are enough to get an idea about the popularity of this platform. For starters, the first question here is how many people are actually reading the blogs on WordPress. If we consider a little more than 22 billion pages on this platform, it gets about a little more than 400 million people viewing the content each month. This shows how WordPress is integrating the bloggers across the globe.

4. How many posts are being published?

The other important stat we come across here is the volume of posts being published. It is said that the members and users of WordPress write about 59.3 million posts each month. This is quite the number indicating the popularity and user-acceptance of this portal. Besides, public reactions account for about 48.4 million new comments on a monthly basis.

5. Where in the world is WordPress.com used?

One of the major advantages of WordPress is its global acceptance. It is presently in use in different countries across the world. In order to make it acceptable to different nations, WordPress blogs can be written in 120 different languages. English is the most common language , followed by Spanish blogs at 4.7%. Besides, French, Russian and German hold usages of 1.5%, 1.3%, and 1.2% respectively.

6. Every 74 seconds, a site among 10 million websites starts using WordPress

Another rather interesting piece of trivia from WordPress is that it is one of the fastest growing content management systems in the world. It is said that there is a new site registration on WordPress every 74 seconds. This is quite impressive. When you compare this result with the second fastest growing CMS, Shopify, it registers a new user every 22 minutes. This, once again, demonstrates the dominance of the portal.

7. 37.3% of English language websites use WordPress

WordPress’ compatibility with different languages is one of the major factors contributing to its progress. Over 37% of all English language websites make use of WordPress for their content. For sites in Portuguese and Spanish, the number lies between 38 and 40%. However, this stat goes above 50% for websites in Bengali and Bosnian.

8. There are 45,000+ plugins in WordPress

The features offered by a particular content development system give you an idea of the user-friendliness of the portal. WordPress in this case outshines its competitors with a list of 45,317+ plugins. This translates to billions of downloads just at your fingertips. Some of the popular names of WordPress plugins include Jetpack, BuddyPress, Theme Check, Akismet and the likes.

9. There are 170 released versions of WordPress updates till date and 32 released versions of MU updates

In order to sustain a blogging service as huge and popular as WordPress, one would require a powerful software that can handle the traffic and demands. In order to make sure that WordPress users enjoy a seamless experience throughout, about 170 versions of WordPress updates have been released till date. Not only this, 32 versions of WordPress MU (it provides the blogging portal the power to host its blogs) updates are released so far. This provides a solid base in order to ensure the correct functioning of the blogging service.

10. WordPress.com is Powered by Only 456 People

We usually talk about the success of WordPress and its growing popularity. In the recent past, it has really improved its status as a blogging service portal. In this case, need to shed some light on the brain power behind this success. WordPress is mainly powered by a web development corporation by the name of Automattic. Being a company of 456 people, this has major contributions in the blogging service WordPress.com as well as the blogging software WordPress.

Make use of such a vast array of features that WordPress has to offer in order to get the website that you desire. A good idea here would be to hire a WordPress developer who would customize it on your behalf catering to your needs.

The good part about WordPress is that it not only has built a group of users and bloggers but gives efficient performances to maintain the user base. With more advanced features and language compatibility, it is only time before WordPress dominates over a major portion of the web on a global scale, attracting more bloggers and readers.

The post 10 Amazing Stats About WordPress You Ought To Know appeared first on Digital Marketing Agency - TIS India Blog.

As a business, there is no reason why you should not opt for blogging. Keeping your audiences engaged with content on new product launches, tips and tricks, and solutions to common problems goes a long way in directing traffic to your website and enhancing your company’s brand image. In fact, blogging constitutes a large element in content marketing, which has remarkable uses in enhancing corporate visibility and reputation of the firm, in addition to other benefits.

According to sources, blogging is instrumental in acquiring customers and increasing investment returns. If you are still unsure of how blogging may be of benefit to you, here are 5 business blogging stats you need to know about.

Happy Customers have Greater Likelihood to Spend More

Nothing quite attracts viewers than content that helps solve problems. Customers are driven by the need to solve their day-to-day challenges, and publishing blogs that can best deliver meaningful relevant content in this regard can greatly increase your chances of increasing sales conversions and business growth opportunities.

Research from IntuGroup shows us that the happier the customer is, the more likely it is for them to spend more in stores. Although this is usually directed at in-store visit, who is to say the same is not true for online customers?

We hear about being customer-focused and being attentive to their problems all the time. But, what greater way to show we care about their concerns than through blogging?

One of the challenges in business blogging is staying relevant to the interests and needs of the target audience. This is where understanding what makes them worry and identifying ways through which they can solve their problems can prove to be a powerful subconscious technique of establishing trust and credibility of your business.

For instance, you can add include a poll in your blog post to ask them about what they think is the biggest problem about a particular issue. Through this method, you will gather information on what your target audience perceives to be the biggest problem, allowing you to adjust your marketing and customer service functions accordingly. Making customers happy online can incentivize them to visit your retail store and purchase more from you.

Competition in Business Blogging is Rising

There is also growing competition in the area of business blogging. Many businesses are hiring content marketers and blog writers more so than ever before to boost lead generation efforts and increase customer base.

According to eMarketer, there are over 30 percent more bloggers today compared to those three years ago, and the figure is only expected to rise further in the coming years.

Hubspot notes that over 80 percent of marketers acquire customers from their blog due to daily blogging. This is why it is not a surprise why firms are dedicated to a significant proportion of their online marketing budget on content marketing.

Therefore, if you do not take adequate measures to revamp your content marketing and blogging strategy, it is likely that you will lose your customers to rivals that do.

Brand Advocates Add Credibility to Your Business

Despite the ease at which consumers can now buy products and services, there is a high reliance on influential people to inform the consumer about how trustworthy a brand is. Brand advocates, who are followed by numerous people, have great power in influencing the purchasing habits of their followers.

Research from Branderati shows that brand advocates can add credibility to a brand or business by as much as 70 percent. Influential thought leaders, media personalities, and entrepreneurs that have thousands of followers on social media networking sites can be the engine of a business’s marketing efforts.

Just imagine how beneficial it is for a brand advocate to share your blog on Twitter and Facebook and get hundreds of likes and shares. This can go a long way in driving customer engagement, increasing sales conversions, and generating tremendous traffic for your website.

Through landing pages, you can recommend your visitors to subscribe to your weekly blogs by submitting their e-mail details through which you can launch e-mail marketing campaigns to showcase your products and services.

In short, business blogging can be a great way to raise your visibility and complement your lead generation efforts. This can result in your customer acquisition efforts and leverage greater sales projections.

Blogging is a Substantial Element of Forging Customer Relationships

The digitization of marketing is pushing many firms to invest in technologies that can bridge the gap left by a lack of human interaction in building long-term customer relationships. According to Kapost, more than 80 percent of customer relationships will be managed without the need of a human being by 2020.

Fortunately, blogging fills the gap very well. Gone are the days when businesses had to annoy customers with pay-per-click ads to push them to visit their websites and buy their products and services online.

Through blogging, customers can easily make a good impression about your business from their own research, allowing you to capture interested customers a lot more easily. You can avoid customers from sending you enquiries about your brand by producing content that answers the common questions and misconceptions in your blogs.

For example, a blog on frequently asked questions will be very beneficial in helping customers understand the details of your products and services, in addition to payment options, conditions, and service facilities.

Blogging is the gateway to meaningful customer relationships in the future. Businesses, especially in the B2B sector, can significantly boost their customer acquisition efforts just through blogging.

Blogging Can Help You Achieve Significant ROI

You might think with the all the advantages blogging has for a business, is there a cost? Yes, the cost is time. Unlike other digital marketing techniques, such as PPC and SEO, you don’t have to invest a cent in writing blogs.

Create a successful business blog and you can benefit 13 times more chance of achieving high returns on their investment compared to other methods according to Hubspot.

Sure, there is a salary you may have to pay to an experienced blogger and content marketers. But, besides that, the only catch of blogging is the time spent in showcasing information that can be of immense value to your customers.

Conclusion

Business blogging can prove to be a substantial catalyst in helping you acquire more customers and establishing trust and credibility in the eyes of your target audiences.

Considering how many businesses are already utilizing blogging for their lead generation efforts, it is only worthwhile for you to do the same if you want to remain competitive in your industry.

The post 5 Must Know Stats about Business Blogging appeared first on Digital Marketing Agency - TIS India Blog.

Blogging is the best way to drive organic traffic to your website. It is easy to create a blog but it is very difficult to maintain your blog with significant traffic. As a blogger, you always try to keep your users engaged to your posts for longer duration by offering them relevant and interesting information, but what makes you worry is when your visitors leave your blog within seconds of their visits. Although, branding through blogs is the best way of creating your business buzz over internet but if it not done with accuracy, then you might suffer from lower traffic and leads, which will ultimately affect your sales and revenue.

Does Blog Content Has Anything To Do with Your Site’ Traffic?

Sometimes, you are confident when you write an article about its content and quality. You are sure that it has an attention grabbing headline that will certainly bring more readers. You can even share it over different social media platforms anticipating for wider audience spectrum and a sudden increase in visitors on your blog. However, all your efforts goes worthless if you do not know how to create compelling content for increasing visitors’ time on your blog.

Here I am listing down the top 10 strategies that will not only help you in improving your visitors’ time on your blog but will also help you in establishing your business value among the competitors.

1. Encourage Your Content Sharing Over Different Platforms

It’s not just about sharing and promoting your blog over the social media platforms like Facebook, Twitter, LinkedIn, and Google+ as they have reputation and community numbers on their side. You can enjoy advantage that is more competitive if you choose to promote your blog over less popular or smaller platforms as these sites often have active audiences and hence they offer little competition for grabbing attention.

Sharing also helps in generating interest among your audiences to read your content as they think that your content is popular and appealing. Few examples of smaller platforms are:

• Tumblr: It is a micro blogging site where user base tends to be younger making it a wonderful platform for sharing your niche-based content.
• Empire Avenue: A part of social media marketing tool and social network, Empire Avenue employs unique strategy for enabling its users to broadcast their blogs across all major social networks.

Mere sharing of blogs over various networks is not the only way to improve the visitor’s time on your blog but targeting your content to the audience who loves to share is also important for branding your blog over internet.

2. Target Blog to Content Sharing Audience

When you are planning what you are writing, then it is necessary to consider your audience’s ability to share the content. Most of the readers will be naturally more or less active towards your daily updates but your writing styles and content types plays a significant role than others over the internet. Ensure to include impressive infographics in your content like informative video and notable collection of facts, which challenges the common interpretations because content having impressive graphics tends to encourage user engagement by offering the readers something appealing to read.

As shown in the above figure, if you recognize your audience in green and orange circles, you will certainly enhance the chances of getting better traffic on your blog. For promoting your blog across the web, it is important to target the content sharing audience to acheive improved user engagement and conversions.

3. Integrate Infinite Scrolling to Your Blog Posts

Although a new technique but Infinite Scrolling has proven very successful in engaging users with your website content. A remarkable example of the successful implementation of Infinite Scrolling is Atlantic Media’ Quartz magazine where you will notice a very interesting thing when you reach at the bottom of its web page. You will see that a new post automatically loads in front of you as soon as you reach the post. This is motivating because instead of letting your audiences leave your site after reading the post, they motivate them to read new post. It automatically helps in improving the visitor’s time on your blog posts.

You only have to install the Infinite scrolling plugin to your website and you can automatically enhance the visitors time on your blog without putting much effort.

I am citing an example of a famous Infinite scrolling plugin, which is frequently used by the site owners:

Infinite scrolling plugin is very simple to install and you just have to activate this plugin to benefit from its rewards. You do not have to use the “Next Page” button for loading the next page but it will help in loading the next page automatically once the visitor reach at the bottom of your web page.

4. Optimize Loading Time of Your Blogs

The loading time of your blog posts influences your visitor’s time significantly. It does not matter whether you have written high quality content with proper graphic usage or have employed he infinite scrolling feature to your website. All your efforts go in vain if your blog posts take longer time to load. Your audience may be in a hurry or might not want to waste single minute in waiting for your blog to load. Hence, it is very necessary that your blog loading time should be optimized so that your audience does not have to wait for long and they can get their required information in minimum time. Search for the latest optimizations methods for decreasing the loading time of your blog posts as it will help in enhancing the user engagement rate over your website, which will eventually brightens ups your chances of sales and revenue through your website.

5. Install Google Analytics to Pay Attention to Results

Installing Google Analytics is mandatory for bloggers to evaluate the visits on their blogs. It also helps in revealing the sources that contribute to the traffic on your blog and you will also came to know what to do in order to retain your visitors for longer durations over your site.

I am going to cite a screenshot of a Google Analytics, which displays the blog traffic through different sources

As you can see in the above figure, all major insights are displayed there for assisting you in conducting an in-depth evaluation of how to focus on quality and traffic sources and to put maximum efforts for creating effective content marketing strategies to increase the visitor’s time on your blog posts.

6. Using Graphics, Pictures and Illustrations

Apart from your writing abilities as a blogger, you can use the graphics, pictures and illustrations in your blog to make it more impressive for the readers so that they remain engaged with your content for longer duration. It will not only help in generating interest among the visitors for reading your content but will also motivate them to visit your site again for fetching more information if required in the future.

If you upload or host your images via third party services like Niic or Flickr with licensing requirements, you can create another traffic source for your blog via the Image Search with enhanced user engagement.

7. Use Related Posts Plugins

If you want to present your audiences with specific related content on your website as soon as they reach the bottom of your blog post, then you can use a related post plugin to your site. This plugin will automatically suggest related content to the readers so that they can explore more of what you want deliver to your readers. Numerous related posts plugins are available over the internet but I will list down a few of them, which you can use in your website for increasing the visitor’s time on your blogs.

• nrelate Related Content
  This plugin employs a “patent-pending technology” for interpreting your website’ content to show the relevant related posts to your audiences. You can customize this plugin to display the related content after or before your blog posts.
•  Context.ly
  Although not availabe as free plgin, but this customizable plugin allows you to insert promotional blog posts, view analytics, add related posts in your site’s sidebar and much more.

8. Use Frequent Reference on Your Own Posts and Others

Do not think internet is only meant for static purpose but readers, site owners, bloggers and search engines also appreciate links. Hence, you can easily reference your own post in-context and even in a way that is not just manipulative. Do not try to over optimize your blog but you can wisely drive traffic to your blog posts by using the links effectively in your posts.

You can say that referencing the content of others is more valuable in terms of search engine optimization than referencing own content. Linking out is considered as a direct line to getting social mentions, links, and new relationships with those whom you reference.

9. Place Related Links Inside Content

This method is very effective in enhancing the user engagement rate over your blog posts but it can be applied only on those websites where there is sufficient content to focus related links towards the website content. Including Related options in the center of posts not only offer visitors more information but they often guide to new tabs being unveiled for later reading, which in turn means visitors have your web pages opened for extended periods of time. You can place a related link at the bottom of your post instead of placing it in the middle of your post and then you can notice that visitors will leave your website after reading the current posts and will not opt for opening the link, which is given after your post.

Therefore, if you really want the visitors to spend more time on your blog posts then you can use the links in the middle of your posts for better results.

10. Implement Scrolling Photo Galleries in Your Website

As an optimizations expert, you might have noticed that the visitors do not like to click on images to enlarge them because it simply means leaving the website and being directed towards some unknown destination. It is better to introduce photo galleries scrolling option in your website as it helps in increasing the visitor’s time on the current page while scrolling the photographs.

Here is an example of how the website photo gallery will look like:

Getting links to your website using scrolling feature in your website’ photo gallery is effective for improving the user engagement rate.

Concluding Note

Earning traffic to your blog post is not rocket science, but it does take time, determination and patience and hence it is advised not to give up but employ the strategies appropriately in your blog post. Remember that a perfect content marketing strategy can only be formed if you know the tactics used while writing high quality content for your website because then only you will be able to drive impressive traffic to your website.

The post Top 10 Strategies For Increasing Visitors Time on Blog appeared first on Digital Marketing Agency - TIS India Blog.

After reading Google Spam Team leader, Matt Cutts’ latest article The Decay And Fall Of Guest Blogging For SEO, which was posted on his personal blog on January 20, my initial reaction was that I need to perhaps think about developing a new SEO strategy for link-building other than relying heavily on guest blogging to generate backlinks to my clients’ websites. However, on second reading of Cutts’ article and after watching some of the included videos embedded in the article, where Cutts addresses whether guest blogging as a SEO strategy will be heavily penalized by Google in the future, I realized that Cutts is just essentially saying that SEO experts and website admins should be aware of spammy guest posting offers and avoid using low quality guest posts as their main SEO link-building strategy. Thus, as Neil Patel (2014) asserts in one of his latest articles Guest Blogging And SEO Still Have A Match Made In Heaven on Quicksprout.com, relevant and high quality guest blogging is still an absolutely necessary part of any SEO expert or website admin’s SEO strategy, because it significantly increases brand awareness, website traffic referrals and sales for their business.

Content Still Reigns Supreme

Since high quality and relevant website content still reigns supreme on the web and has become ever-increasingly important with some of Google’s latest updates over the last year or so, including: the Google Penguin, Panda and Hummingbird updates. Thus, writing authentic and relevant, high caliber blog posts is still important in generating brand awareness, referral traffic and sales to your business via your business website.

AuthorRank Becoming More Important to SEO Than PageRank

As Patel (2014) points out in his latest article “Guest Blogging And SEO Still Have A Match Made In Heaven” a guest bloggers author rank is becoming increasingly more important for determining a website’s Page Authority and Domain Authority rankings on the main search engines, such as Google, since Google has been cracking down on spammy back-linking practices for the past few years, namely the Penguin updates, which prevent Black Hat SEO’s and web admin’s from manipulating Google’s search algorithms to their website’s advantage. For instance, Hip-Hop and Rap lyrics dictionary website, www.rapgenius.com was recently banned from Google for ten days, due to their use of similar Black Hat SEO techniques. Moreover, as Patel (2014) points out, Google is likely to discount irrelevant, spammy backlinks on websites who use guest blog posts with irrelevant links and rich anchor text links. Thus, as Matt Cutts (2014) asserts in his latest article “The Decay And Fall Of Guest Blogging For SEO” website admin’s and business owners should generally try and steer clear of guest blogging, and guest blogging websites unless they know the person or can personally vouch for them.

Ever Increasing Importance of Social Media Signals And Growing User base Of Google +

Since AuthorRank and SERP ranks are closely linked to social media author ranking, it is especially crucial that website owners create and post high quality, authentic and relevant content on their website and social media profiles, so that they can increase their visibility and website Domain Authority on search engines, such as Google and Yahoo! And since Google +’s active user base has grown significantly over the past 3 or so years, since its inception in 2011 to reach 540 million active users, as of October 2013, posting high caliber, authentic and relevant website content has become increasingly important for business owners using Google +, due to the close connection between Google + and Google Search Engine Results Pages website rankings. More specifically as Patel (2014) asserts, social signals will become increasingly more important in determining a websites AuthorRank in the future, since the amount of social votes on a blog post is a very good indicator of determining the quality and relevancy of the post to the website’s target audience.

Guest Posting Great For Increasing Website Domain Authority And Sales

Consistently posting high quality and relevant guest posts is also great for increasing your website’s Domain Authority, because it catches the hearts and minds of your intended target audience, who are more likely to buy or recommend your products and services to other friends, co-workers or family members via social media or word of mouth communication. In addition, writing guest posts on relevant and authoritative blogs within your market niche is also a great way to build brand awareness and generate referral traffic and sales for your business.

Use Guest Blogging As A Way To Increase Your Long Term Keyword Traffic

As Patel (2014) points out, website and business owners should use guest blogging as a way to generate backlinks for their websites long-tail keyword search terms, instead of their main “head” keywords, since this is what 80% of search engine users search for when they are searching for specific products or services. And hence this will help in increasing website and business owners’ overall Domain Authority on the main search engines, such as Google, Yahoo! and Bing.

Conclusion

Clearly as Cutts (2014) and Patel (2014) assert: posting authentic, relevant and high quality guest blog posts is still a very useful way of generating brand awareness, referral traffic, and sales to your businesses website. Nonetheless as mentioned above, due to the vast amount of spammy guest posts, and websites that specialize in generating low quality and irrelevant spam posts, links and other Black Hat SEO strategies, website’s’ Domain Authority now will not only be based on the amount of inbound links to your website, but also the quality of this content and the author rank of the person who links to your website. Thus, as a website business owner it is best to avoid accepting too many guest posts on your website blog or your website’s content will end up being irrelevant to your target audiences needs and interests, which will in turn lead to your website generating less customer referrals, sales leads and sales, as well as leading to your website being ranked significantly lower on Google’s Search Engine Results Pages.

The post 5 Main Reasons Why Guest Blogging Is Still A Crucial SEO Strategy For Your Business appeared first on Digital Marketing Agency - TIS India Blog.

CMS websites and blogs have become a favorite among business owners who are operating online because these help them attain a good position in Google. These two, blogs and CMS, are regularly updated with good contents that’s why their ranks are always above the static sites which hadn’t been brought up to date for a long time.

Then again, this doesn’t mean that sites that are constantly updated will automatically secure a top spot in the ranking. Work and effort are still needed to be one of the higher ranking sites.

For updating your site with fresh articles, keep in mind that your posts must not be just about anything, but they must be something relevant and should be helpful to your audience niche. If you will try to share contents that are totally not related to your website, you are likely to face the consequence of losing good points in Google.

So, why does Google like fresh contents?

Firstly, for Google, sites with fresh contents are “alive” while those that are static are “dead.” And they usually ignore and push “dead” sites to the bottom of the rankings.

Secondly, Google greatly support the online users’ need for fresh and most relevant information. Thus, they do their best to give only the top spots to the updated sites and give poor marks to old ones. In the world of internet, to be left behind is to perish so update with fresh content any way it can.

How to keep fresh contents flowing to your website

1. Get help from your readers

You can ask your readers for a little help. Encourage them to be a guest author on your site. If there are no volunteers, you can offer something in return like letting them post a link to their own site.

2. Get ideas from past article posts

If you have written an article that really got a very good response, you can use it as an inspiration for creating a new one. You can also make a part 2 of that article since many people like the topic so much.

3. Hire article writers

This is the last resort, if you can’t create a good content, then you may have to hire a writer. You can also purchase articles from fine authors and use them in your own site.

There are numerous strategies for your website to attain higher Google search ranking but the easiest and fastest way is to post new contents often. Keep your site fresh at all times, being up to date is not just good for your audience but for SEO purposes too.

The post Importance of Fresh Content in Google Search Ranking appeared first on Digital Marketing Agency - TIS India Blog.

Do you find yourself clueless while writing for your blog? Undoubtedly creating compelling content for the self owned blog & maintaining the readership is a complex task. You have to get inspired, research, find facts and figures and there could be several things that have to be taken into for captivating huge readership.

Not every blogger is able to make a mark, but choosing a topic that has an interest, a controversy or uniqueness can do wonders for you. Easy way to earn fame is presenting content, which is in the limelight. Collect information, research to weave your content by voicing your own opinions. This requires staying updated, because the one who snooze will lose.

Copyblogger presented a beautiful infographic sharing 22 ways to create a compelling content for the bloggers, especially when they go clueless.

Read the infographic below and find creative ideas for the next posts for your blog.

The post Ways to create compelling content when you go clueless appeared first on Digital Marketing Agency - TIS India Blog.

When you have something you want people to know and learn about it, teach them your way through your blog. This is a platform without black / white board, chalk / marker and duster / cleaner but still have tools through which you can guide people (prospects and clients) to come to your blogs and read it in a way o appeal them. We listen to what we like or are looking for, then why not!

The Hype about Content

There was not much talk about a term like “content marketing” just 2 years ago. Since, the day Google started working on removing website that are inorganically trying to make it to its front page, content has become the king. Give readers best things to read, learn, explore and your blog and website will become the regular places for them to hang around. May be they end up looking your offerings when needed!

It works!

Small Businesses are reaping more benefits from it because for them it gets really involving to bring out a full-fledged marketing campaign. They have to be satisfied making people aware of their presence by employing best of SEO tools or the companies that are already equipped with them. Social media are giving huge platform to them to showcase their product and services in a way helping them build their brand slowly buy gradually.

Talk and Involve

Asking a popular or more looked for question and then replying with suitable answers station facts and figures piques the interest of readers. This is done in the relation to your business offerings highlighted by the blogs. Giving readers suitable references and examples in your blog makes you credible and trustworthy in a long run. This is because you are not simply telling them about your product but also encouraging them to look for best and then find you among them.

Content Converse!

Citing examples from the industry explaining about the solution your business is providing without actually marketing your company appeals the reader. Give them more reference and links of videos and reading materials regarding your industry to make them better informed. Just let them know, if they are looking some answers the blog doesn’t answers they are free to contact you. You have a very potential customer to be sure.

Want to know the potential of your blog, just see the sharing numbers (number of tweets, repins, G+1, Likes, etc) and they will tell the story. Make sure the availability (embedding) of these triggers in places you have chosen strategically.

Avoid Please!

There are certain things you must know to avoid while tutoring your target audience through business blogging:

1. Do not publish company related announcements on the blog. Nobody is interested in you unless they know you better. Also, blog is a place to create communication and interaction and not to put impersonal messages.
2. Blogging irregularly can impact adversely because people develop a habit of keeping update on whatever you have to say. Talk regularly about the industry, changes in products and services, advancements etc. Following a schedule is a nice idea.
3. Edo not forget to enable commenting on your blog and respond to the reader with satisfactory answers that are not biased. Participate in the conversations on the similar kind of topics, industry etc.
4. Not employing SEO services will be a bad idea. Make it (blog) discoverable else, all efforts will be wasted.
5. Last but not the least; keep working without expecting much so soon.

The post Branding Through Blogs And Content- An Unparallel Business Strategy appeared first on Digital Marketing Agency - TIS India Blog.

Blogging is a way that has gained quite hype these days. This has actually resulted in some of the best blogs with nice materials and other that are not that appealing to the audiences. However in the flood of the new things coming and going extremely frequently there are chances that not every good blog gets the expected success. This is problem most of the blog writers are facing these days.

Here are some of the suggestions to stand out of the crowd and make a distinctive appeal to the target audiences so they give you also a chance that you are looking for.

1. Starting with what is attractive to eyes

You will be read and understood only when you will make an appeal to the eyes by the theme, colours, etc you have chosen for your blog. It is very basic thing but nonetheless very important. Don’t worry if you don’t know how because there are many people and tutorials that can give you first of the blogging lessons.

2. Your niche your expertise

You perform best in your comfort zone and the area you in which you are second to none. This is where people will listen to you because they do not trust anyone or everyone and are looking for expert guidance. If you know what you are talking about people will be left with no other choice than to read you and keep coming to you whenever they seek your advice.

3. Crucial search

When you are there on the web, people should find you one way or the other, else you won’t love writing as usual without any response. This is where SEO plays its role. Either hire one to serve you or do the basic inclusions like keywords, links to similar websites or portfolios, etc in your blog post that will attract readers. It will aid in your reach to people or vice-versa.

4. Writing the way you are and the way you expect your target audience will want

This part is the most essential of all because this is what a blog post is primarily meant for. Knowing about something is extremely different than presenting it in from of your audience in the form of a write-up. Your writing style will determine if people are going to give you credit or not. To keep them stick to your blog you should be friendly, provoking (in positive sense), expert of your field and sound interactive.

5. Keep them updated and aware of related topics

Once your blog is read it is left. People will come to you again only if they know you will come up with yet another thing every now and then. This update is in a way mandatory for successful blogging. If you have nothing to update for the time being keep your readers aware about your older posts and the one that are related to something they are reading.

Apart from these things, you can keep tap on your readers on social media and marketing your idea or whatever you have to say in places like Facebook, Linkedin etc by sparking an awareness and conversation with more queries and comments. Your love for your field integrated with writing creativity is the best thing a blog can come up with. All the best for an awesome blog!

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