In a world where a cup of tea goes alongside a quick scroll on Instagram, attention has become more than a frequently used noun.

It has broken the confines of language, and become the key currency that dictates the give-and-take characteristic to consumer-business relationships.

The ascension of attention-driven marketing

Well, to be fair, marketing has always been about clawing at the consumer’s attention. But, ever since the digital wave, attention has somehow become both scarce and abundant at the same time.

So, in a way, digital marketing has become a race to finding the sweet spot where attention leads to conversions.

Mind you! Business organisations have a lot riding on this race. A study affirms that global digital ad spend is expected to cross $375 billion by the year 2021.

Given their almost non-existent budgets, 47% of small businesses spend $10,000 or less on digital marketing practices. But, then again, 8% of organisations within the same group account for more than a million dollars spent on digital marketing.

The point is that even though small-scale enterprises won’t contribute a buttload to the $375 billion figure, they do have their skin in the game.

But, you must be wondering how does any of this advocate for the need to weave analytical webs around your social media strategies.

Here comes the big reveal!

The role of analytics in the era of social media

Given the intense congestion and competition plaguing the realm of digital marketing, the only way to stay ahead of the curve is to know your customers more than your competitors do.

Moreover, if there was no demand for sophisticated analytical systems, tools like Google Analytics and Facebook Analytics would not even exist.

But, they do, and if the present is any indication of the future, they are here to stay.

Broadly speaking, GA acts as a centralised place where you gain access to different behaviours and insights affecting your business/website.

Using Google Analytics:-

• You can find out what sources are bringing the most traffic, or how long visitors stay on your website.
• You can identify the pages that generate the most traffic, and deploy content creation funnels that mimic the success of your most visited pages.
• You can gather demographic data telling you where the people visiting your website live, or what age-groups they belong to.

and more…

For a comprehensive overview of what GA does, check out Google’s official information page about the tool.

Once you acquaint yourself with the ins-and-outs of the Google Analytics dashboard, you can read on from here.

Step-by-step process to steer social media growth with Google Analytics  

Chart out growth goals

Goal-setting is the prerequisite to any kind of analytical activity in the domain of digital marketing.

After all, you need to know what you have to track before you start leveraging the right tools.

Now, before we present you with two frameworks to make your life easier, note that goal-setting is a very subjective task.

So, you’re free to go your own way if have a methodology that works better for your business’ individual needs.

The S.M.A.R.T. framework:-

The acronym stands for specific, measurable, attainable, relevant, and time-bound.

Evidently, this goal-setting methodology is concerned with developing realistic goals that catalyse the consistent growth of your marketing channels.

Example:-  

I will grow conversions originating from Facebook by 1.2% in the coming six months.

The OKR framework:-

OKR stands for Objectives and Key Results.

Well, if you’re looking for testimonials, know that even Google uses this methodology for its goal-setting endeavours.

Similar to the S.M.A.R.T framework, the OKR methodology is also concerned with delineating measurable objectives.

Without delving into too many intricacies, let’s just say that the OKR framework works exactly like the SMART framework, but doesn’t impose any stringent realism on your ambition.

Example:-

Objective:- Expand reach on social media platforms.

Key Results:-

• 30% enhancement in the number of followers.
• 40% enhancement in Instagram impressions.
• 2x engagement on every post.

Ideally, try mixing both approaches and come up with a hybrid strategy that strikes a balance between being ambitious and realistic.

But, make sure that you only use these frameworks as prototypes.

Be mindful of the individual constraints and challenges facing your social media growth, and personalise your plan as much as possible.

Set up the analytical tools you need

If you need a resource to help you set up a Google Analytics account, check out this official support page by Google.

The process is fairly simple and is not any tougher than setting up a Gmail account.

Once you equip yourself with a functioning GA account, it is time to set up an account on Google Tag Manager.

Follow this guideline to set one up.

Many people fail to understand what GTM exactly does. So, let’s get that out the way.

It is simply a tool that allows marketers to manage multiple marketing tags in a singular platform.

Well, the big selling point for GTM is that it rids marketers of the need to rely on developers for managing website tags. Also, it is free to use!

Now, before we move any further, let’s do a quick recap of everything that we’ve directed you to do so far:-

• Create quantifiable goals that you can track.
• Set up an account on Google Analytics.
• Set up an account on Google Tag Manager.
• Get excited about what comes next.

Integrate Google Analytics with Google Tag Manager

• Open the GTM dashboard.

• Click on ‘Add a new tag’. A secondary window will pop up as soon as your device registers the click.

• To create a tag for Google Analytics, all you need to do is click the ‘Tag Configuration’ area, and choose ‘Google Analytics – Universal Analytics’ as the tag type.

• Yet another window will pop up once you complete the above step. Fill the on-screen form, and enter your Google Analytics tracking ID (refer to this resource if you need help in finding your Google Analytics tracking ID) in the designated space.

• Now, head to the ‘Triggering’ area on the window that opened after clicking on ‘Add a new tag’. Over there, click the checkbox that says ‘All pages’, and you’re good to go.

• To seal the deal, click on the ‘Save’ button (now turned blue), and that’s it! You have now successfully integrated Google Analytics with Google Tag Manager.

Let the analytics begin

There is virtually no limit to what you can do with the combined analytical power of GA and GTM. However, this abundance of possibilities can also leave you overwhelmed.

Thus, we advise you to track some foundational metrics, to begin with, and figure out your precise tracking needs on-the-go.

To begin your analytical journey,

• Open Google Analytics.
• Head to the sidebar.
• Open the social sub-section in the acquisition tab.

Now, you can gain insights from 6 different acquisition reports namely Overview, Network Referrals, Landing Pages, Conversions, Plug-ins, and User Flow.

By studying these reports, you can:-

• Quantify the value your social media presence brings to your business by tracking goals, e-commerce transactions, and conversions.
• Measure how often the social media plugins on your website get clicked.
• Discover how and where people engage with your content by tracking metrics like the number of sessions, page views, average session duration, and pages-per-session.
• Discover the content that gives you the best ROI across different networks and communities.
• Discover how users flow from social media platforms to different pages on your website.

Take Away

By using Google Analytics to track social media success, you can

• Identify social media channels where your efforts are leading to results.
• Track the success of your campaigns.
• Decide if you want to stop investing time and resources on platforms that are yielding neither conversions nor impressions.

and more …

But, most importantly, you get to continuously improve your digital marketing endeavours.

In turn, you can expedite the growth of your business.

That’s what makes the whole exercise detailed above worthy of your time and energy!

The post How can you use Google Analytics to catalyse and complement social media success? appeared first on Digital Marketing Agency - TIS India Blog.

Time on site, referring links, bounce rates, and page views are some of the data regarding your site visitors that can amaze even the best of content marketers out there. How can you determine which data is important for your content marketing strategy and how can you use that analytical data to your advantage?

Content marketing strategies are crucial for online success. However, just like any other technique, it is imperative that you crunch the numbers to determine what works for you and what does not. The most effective way to find this is through use of analytics, such as Google Analytics.

Read on to learn about the 10 ways in which you can enhance your content marketing strategy to get more leads, and ultimately, improve your bottom line..

1. Understand the High Page View-High Bounce Rate Relationship

We often come across pages that have high page views, but they also have high bounce rates. What can we make of this? Well, it shows that even though the content on the page is most probably useful, the visitor does not have a clear, established path to follow after they have gone through it.

This calls for the right call to action (CTA). Are you giving your visitors an option to act after reading something on your website? Think about this.

2. Review Your Daily Report

Make sure you set up your Google Analytics to get a report in your email every day. You will be astonished to know the pages of your website that are shown in your top 10 list. They may include your team page, an old blog post, or even your pricing page. In general, regardless of which page shows up in your top 10 list, it implies that there is considerable interest for those particular pages, and this is a signal for you to take action to promote them further.

For example, you could consider running social ads for those pages or scheduling social shares, whatever works best for you.

3. Think About Your Least Viewed Pages

A lot of people pay attention to the top pages. But are your bottom pages getting the attention they deserve to get? Do you want people to see them? What is the reason behind them not getting the number of views you expect? Where does the fault lie? Is it with the content or with the way it is optimized?

All pages of a website must be in harmony with each other. If it’s cluttered, people will not find what they are looking for. Every now and then, review which pages are not being navigated to and see how you can make them easily accessible.

4. Translate Technical (or Difficult) Stuff into Plain English

Does your website explain technical things or things that are difficult to understand? You can figure this out by viewing the time spent on a particular page. People often navigate away from pages that have difficult-to-understand content. Sometimes it’s an excellent idea to turn them into plain English sentences by adding ‘which means…’ and explaining it in simpler words.

You will notice an improvement in the time spent on pages.

5. Focus on Popular Blog Topics

How can you find out what topics you should focus on? View your top performing blogs to identify the topics that the visitors engage with the most, this will put you on the right track when it comes to writing more of similar content.

In Google Analytics, you can view this data by navigating to ‘All Pages report’ under Behavior. Make sure that those pages that contain blogs are shown (use advanced filter).

6. Understand In-Page Analytics

It is crucial to understand how your visitors engage with content on your site. This will help you determine whether it is correctly optimized for conversions. You can see the clickable elements on the page with which the users interacted using the In-Page Analytics Report in Behavior section of Google Analytics.

7. Have Clear Objectives

It is necessary that you set up goals and have objectives even for non-revenue generating content. Spend time to track engagement and interaction for useful feedback regarding what works and what doesn’t in relation to your goals.

8. Can You Convert?

The ultimate aim of any content marketing strategy is to successfully engage visitors and get them to interact with your business. This interaction steadily builds trust, and transforms them into your loyal customers. If this isn’t happening, then you are missing the whole point of it. Traffic, regardless of how much you are getting, will do you no good if your website fails to convert people into leads.

Check your conversion rates to determine where you’re falling short, and rectify it by improving on areas that need work – such as your landing pages, for instance.

9. Learn from Those Who Refer to You

Review the websites that have referred traffic to your website (excluding search engines and social media). Check out a few and see what they are writing about, whom they link to, and what their founders or writers share on social media.

Using this intelligence, you can develop content with utmost confidence that it is up to the mark, particularly when compared to your referrers’ content.

10. Utilize UTM Parameters

UTM parameters enable you to attach extra information to the links that point to your site, allowing you to collect detailed data regarding the clicks that lead up to your website.

In a content marketing strategy, UTM parameters are most commonly used during the promotional stages. You can use these to tag social media posts that have the content you posted on your company’s website. This will help you determine not only which social media channels are most useful for you, but also the time of day at which they are most effective.

UTM parameters are also useful when you post content to third party websites where more than one link is used for each post.

The post 10 Analytics Tips To Improve Content Marketing Strategy appeared first on Digital Marketing Agency - TIS India Blog.

Google Analytics is the most important online tool that you can use to make important online marketing and business decisions. The freemium online service offered by Google gives you insightful information about your website. More specifically, with Google Analytics, you can track how many visitors visited your website during a particular period, where they came from, and how much time they spent on average browsing your website.

With Google Analytics, you can track online traffic of your website and monitor effectiveness of various online marketing campaigns. You can use the information and insights obtained from the online analytic tool to know most popular and relevant keywords for your website. The best thing about Google Analytics tool is that it lets you drill down various metrics in detail and provide information what will prove invaluable in improving your website’s traffic.

Here, we will share with you five important Google Analytics features that you might be missing that will provide you with the complete picture about your website.

1. Annotation

Annotation is a great feature in Google Analytics that helps in recording key events on particular dates directly in the interface. Using the annotation features users can leave private or shared notes on the Google Analytics graphs. This will help in recalling important events and reduce time spent on analyzing past online traffic data.

You can create an annotation through either the Admin or the Report interface. To create annotations through the Admin interface, you must click on the Admin tab in Google Analytics, and select Annotations under the View column. Enter the data and description of the annotation that you want to record.

For creating annotations through the Report interface, you must open any analytics report and click the little arrow just beneath the graph. Next, click on “Create New Annotation” to enter and save an annotation. You can also make the annotation shared or private in Google Analytics.

2. In-Page Analytics

In-Page Analytics is an invaluable option in Google Analytics that provides detailed information about your website traffic. The feature provides key statistics about each page of your website. Using the In-Page Analytics option, you can find out links that get the most attention from online visitors on each page and the way they interact with the website.

The feature allows you to get insightful information about various important website metrics such as page views, bounce rate, average time spent on page, conversion rates, and many other important information. You can use this information to improve overall user experience of your website and attract greater number of online visitors.

However, note that there are also certain shortcomings with this Google Analytics feature. For instance, you cannot know which links the users clicked on the page. If a webpage has lot of content and you have used anchor text on the page for improved view-ability, you will not know which anchor text is clicked by the users. Also, you cannot monitor ‘submit’ buttons on the forms. Other than that, this is certainly a useful feature in Google Analytics that you should use to gain deep insights about your website.

3. Multi-Channel Funnels

Google Analytics can provide insights into how your online visitors convert i.e. purchase your products or services offered on the website.

Your online visitors don’t always view the ad, visit the website, and make a purchase. It’s rarely works this way. In reality, the online visitors that come to your website and make a purchase come through various online channels (as opposed to just AdWords marketing channel).

They may arrive at your site through an organic search that leads to a blog posted in your website, and then clicking on the purchase link. The online visitors may also visit your website by clicking on an ad posted on a social media site or an affiliate website.

Understanding the conversion paths will help you to fine-tune your digital marketing strategy, and increase conversion rates. You can gain this valuable information by clicking on Conversions, then Multi-Channel Funnels, and Top Conversion Paths.

4. Custom Audience Segments

Visitor segmentation is a great feature in Google Analytics. You are missing out on a wealth of information about your online visitors if you are not using this feature. With visitor segmentation, you can classify or group your visitors according to different characteristics such as age, location, affinity, gender, and others.

In order to view visitor segmentation data, select the Audience, then click on Demographics or Interests. You can also create a custom segmentation report by clicking on the Audience tab, then select the small arrow next to “All Sessions.”

You can now create a custom segment report to gain information about a specific group of people. You can refine your custom segment by adding the date, the visitors visited your site and the source of the traffic. You can also compare different custom segmentation to gain better insights about your online visitors.

The insights about visitor segmentation will help you in improving your AdWords and social media marketing campaigns. You can use the information to better target your audience and increase the effectiveness of the online campaign. For instance, if you find out that most of your visitors are young adults (ages 25-34), you can fine tune your marketing strategies to focus on that group to increase conversion rate of your website.

5. Tracking Site Speed

Speed is a major factor in conversion rate optimization of a website. With Google Analytics, you can also track average load speed of your website. You can access the site speed metrics by clicking on Behavior -> Site Speed -> Overview.

The default site speed settings in Google Analytics do not display accurate data. In order to properly implement site speed tracking, you must enter the following code in Google Universal Analytics (analytics.js library).

ga(‘create’, ‘UA-XXXX-1′, ‘auto’, {‘siteSpeedSampleRate’: 50});

If you are using ga.js async library you should enter the following code for more accurate site speed.

_gaq.push([‘_setSiteSpeedSampleRate’, 100]);

At the end of the day, Google Analytics will be your most valuable resource to critically analyze online traffic and improve the performance of your website based on effective keywords. The easy-to-use interface of the online tool makes it easy for you to monitor the performance of your website by analyzing, comparing, and reporting various metrics.

The post 5 Effective Google Analytics Features You Might Not Be Using appeared first on Digital Marketing Agency - TIS India Blog.

Have you ever been wondered how to use the Google Analytics (GA) reports efficiently for enhancing the conversions of your website? Due to the immense data available on the different advantages of using Google Analytics reports efficiently, it sometimes becomes difficult for social media experts to decide which of these GA reports will go in favor of their businesses and their successes.

Google Analytics reports are frequently used by eCommerce sites for assessing their site’s performance and conversion rates, but it is not so easy to predict as to which of these reports really help in boosting conversion rates of their websites.

Standard Reports Categorization in GA

Although GA comes with 78 different standard reports, I am going to list here five important custom reports of GA that could be used efficiently for enhancing the conversion of your eCommerce site:

• Traffic Source Report
• Audience Reports
• Content Report
• Ecommerce Overview Report
•  In-Page Analytics Reports

1.Traffic Sources Report

As the name suggests, the Traffic Sources report is used to provide information related with the traffic on a particular website. This report could be accessed by clicking the TRAFFIC SOURCES section on the left hand toolbar of Google Analytics dashboard. You can also obtain every bit of information about the incoming traffic on your website using this report, which includes:

• Did your website searched by using the URL of your website?
• What keywords have been used by the visitors on search engines to locate your site?
• Do the people visit your site due to your Facebook or twitter updates or simply due to your monthly newsletters mailed to them?

The Traffic Sources report of a website is given as follows:

By understanding the mediums through which your traffic is coming to your website, you can learn where to invest properly to gaining maximum profit. You will also get to know that there are majorly four mediums from where the traffic comes to your website, which includes:

• Search engines
• Direct traffic
• Other websites
• RSS feed

While a good website must get equal amount of traffic from all these sources, if your site lacks in getting traffic in any of these sources, you could work hard and invest more to get the sufficient traffic to your website, which will ultimately enhance your site’s conversions

2.Audience Reports

The Audience reports of Google Analytics offer profound information of your website’s traffic along with the user behavior on your site. Apart from this, the Audience report is also designed to offer information related with various aspects of the users coming to your website like:

• How the audience consumes and reaches your site’s content? (It includes Mobile and Technology)
• Who are your audience? (It includes Demographics, Geo, and Interest)
• User engagement and loyalty (It includes Behavior)

All these information are very useful in determining the user behavior and their preferences, which is necessary for understanding the causes of conversions on a particular website and hence, you can use this information efficiently before investing more in reaching your target audience.

For navigating this report, you have to select “Audience” from the left hand toolbar of Google Analytics Dashboard, which will display the Audience Overview

3.Content Report

The Content report is again a very important report of Google Analytics as this report displays the Page Views of your website and the active users’ percentage on your website. This will also provide you an insight of which of type devices the readers use for visiting your web pages and this information is necessary especially when you are the owner of a website as often, the web pages having maximum page views can be focused more for generating significant conversions on your site by offering better user engagement.

For navigating the Content report, click the Content option in the left hand toolbar on GA dashboard under the Real –Time category.

You can see that it displays that the percentage of active users on different web pages of your website. From this you can interpret, which of the pages are receiving good page views and how to increase better user engagement over those web pages.

4.Ecommerce Overview Report

The Ecommerce Conversions report is one of the most effective reports of Google Analytics that gives you the “outcomes” of your online store. It also gives answers to most of queries of a search engine optimizer like:

• Do you convert good number of visitors this week?
• Do the conversions happen in business hour or after it?
• Which of the traffic sources are major contributors of conversions on your site?
• How much time it takes for users to convert?
• Which of your products or services are most popular and demanded?
• Which of the browsers gives the best conversion rate?
• Do all the browsers bring equal conversions on your site?

All these queries can easily be answered by using the Ecommerce Overview report of Google Analytics, which are overall responsible for bringing conversions to your site. Moreover, if you have a large ecommerce site and you sell immense variety of products on your website, then you can also enable the ecommerce tracking to check from where your loyal customers are coming and their behavior on your website. Here are some key tips to improve the conversion rate of your site.

Here is the Ecommerce conversion report of a website

This report also shows you information related with the total conversions of your site like:

• Total number of transactions occurred on your site
• Total revenue generated on your site
• The average order value that took place at your site in the particular time period
• Total purchased products from your site in the specific time period

5.In-Page Analytics Reports

Being an under-used feature of Google Analytics, the In-Page Analytics report helps you in recognizing the key areas of your website including the links that refers visitors to your website. With this feature, you can easily understand which part of your website is most likely to be visited and viewed by your visitors, which you can use for modifying the layout of your website to retain those key links in the areas where you receive maximum traffic.

For finding the In-Page Analytics, you can search this feature under the Behavior reports of Google Analytics:

When you will click on In-Page Analytics, the exact percentage of where users are clicking the most on your website will be displayed:

With this feature, you can receive the given details:

• The total page views of your website generated in a given time period
• The total unique page views generated in a given time period
• The average time on the website
• The bounce rate of your website
• The average page load time of your site in seconds
• The exit rate of different pages of your website

So here you finally get to know the five important Google Analytics Reports that could help in getting your conversion tracked on your website as well as also give you idea of using your strategies more efficiently for bringing significant conversions on your site.

Google Analytics is a great tool for getting clear understanding of your website visitors, but the use of these reports must be done efficiently to maximize the profit of your ecommerce site. Where these reports can give your some important insights about the performance of your website, but if you have some more reports of GA in your mind for enhancing the conversions, you can share here in the comment section.

The post 5 Important Google Analytics Reports To Increase Conversions appeared first on Digital Marketing Agency - TIS India Blog.

The trend that has forced almost all businesses to adopt the responsive or adaptive website design is none other than the multi-screen user experience that have completely changed the perception of internet usage in past few years. Gone are the days when people were merely stuck with using their desktops and laptops for accessing internet, but the evolution of Smartphones and tablets have entirely changed the scenario. To your surprise, the mobile internet users making final purchases from online shops have grown to 23% in 2014 from 20% in 2013 and it is predicted that more than 90% mobile device users will use their internet for online shopping by 2017.

Hence, businesses have to adapt with the responsive design to give their users an interactive and friendly multi-screen user interface. But the question, which still remains popping in your mind, is that why there is need for understanding the multi-screen tracking behavior of website with the help of Google Analytics (GA)?

Google Analytics Needs Improvement with Multi-Screen, Why?

While your website might have been developed using the responsive technique, but the analytics implementations often overlook the important information related with the use of websites via different devices. It is possible that if your website has different navigational layout for different devices, then it might offer different user flows depending on the type of layout preferred by your users.

Hence, if you completely understand the importance of Multi-screen tracking feature of Google Analytics and choose to upgrade your GA with this feature, you will be able to recognize and optimize the under-performing navigation layouts of your website to improve its performance on diverse devices.

These are not only the benefits that you will get while upgrading your GA with the multi-screen tracking feature, but if you choose to do, then you can efficiently learn how to overcome the common challenges faced by most of the businesses with responsive web design in terms of implementing the analytics techniques successfully.

Insights of Users by Screen Inches

Increasing demand of Smartphones and tablets have already brought immense revolution in the world of internet and here are some interesting stats that I am going to put down here to let you know how multi-screen has been widely adopted in our current techno savvy generation. The given chart shows the percentage of users based on the screen sizes of the devices used by them in one month time period.

You can see that the percentage of users having 4- inches devices has maximum percentage, while the users of 10-inches devices claims for 21% than the 17% of 5-inches devices. X`

Before understanding multi-screen tracking behavior of Google Analytics, it’s important to outline the common challenges faced by the businesses that have adopted responsive web design.

Common Challenges That Necessitate Multi-Screen Tracking with GA

1.Different Screen Sizes

Most commonly, Google Analytics classifies the devices in three categories namely Mobile, tablet, and desktop.

However, this categorization misses the important information on the physical sizes of these devices, which is necessary for the website designers. Let me cite an example here to make this point clear to you

Suppose, your website performs well in a 4-inch device and it also show a key message at the bottom of its website in these devices that contributes in increasing conversions to your website, but the same website does not show that key message in a 3-inches device appropriately without being scrolled at the bottom as the designer might not know that this key message plays a significant in the success of this page. Hence, device-oriented preferences make this challenge more troublesome and the analytics tools help in offering the correct insights required for adequate enhancement and understanding.

2. Navigational Layout

Layout is often measured in terms of device orientation and pixels, but having proper knowledge about the layout being used in evaluating website activity is important for the overall design enhancement. You cannot put a single advert layout for all type of devices because persistence always causes annoyance. Hence, for a professional website owner, it is necessary to understand how various adverts perform on different layout and screen sizes for recognizing the under-performing adverts and increasing their overall advertising revenue.

Understanding the result of this variance in viewing probability and position can help you in experimenting with diverse positioning for Smartphones. Moreover, information related with the active layout of your web pages can help in improving your understanding about the benefits of upgrading the Google Analytics.

3.Performance Evaluation

Modern responsive websites perform differently on different devices and their performance evaluation is necessary for getting better results. Being an owner of a responsive website, you must be able to interpret how your website is performing on different devices and this can be achieved successfully by enabling multi-screen tracking feature of Google Analytics.

Multi-Screen Tracking –How It Helps In Coping with These Challenges

To help the website owners in understanding this diverse digital landscape, Google Analytics has come up with a solution to enable you see the app data and web data in the similar reporting view regardless of the collection method that you have used for bringing both data sets.

As the website owner, you must know how users are using different devices for generating sales to your website and Google Analytics does it by using its new userid feature that let your assign a unique ID to all the visits on your website. It will help in tracking all the important actions of users starting from tracking a visitor’s research for a product, checking reviews and taking final decisions for making a purchase through your website.

This unique ID will have no personally identifiable information (PII) like SSN/Email/Phone number and this also help you in tracking 90 days of user activities. Due to the assignment of unique ID, whenever a visitor will visit your website with three different devices, he or she will be treated as three different visitors. Now, you can easily connect all these touch points with the assigned unique ID by Google Analytics. Thus, the new userID feature of GA will help you in tracking the activities of same users through different devices.

Apart from tracking the multi-screen behavior of your users with this improved Google Analytics, you can also perform a lot of useful activities required for keeping a check on the performance of your website.

Custom Orientation

Apart from this, you can also add information to the Google Analytics through the “Custom Dimensions” that are labeled under the “Property” menu on the “Administration” screen. You can easily add up to 20 dimensions to a property in Google Analytics’ free version.

You can add the information related with the page request to Google Analytics by building a custom dimension and putting its value from the JavaScript. During a session, the device’s orientation could be changed, hence, the new custom dimension is fixed with a scope of “Hit”.

Device Orientation

With the improved Google Analytics, you can conveniently determine the required width and height of the window. It helps you in understanding, which devices prefer landscape orientation and which devices prefer portrait orientation. This is important for proper implementation of strategies needed for enhancing your website’s performance.

However, patience is always required for validating adequate results. The given chart will show you the percentage of Landscape and Portrait orientation’s usage in a one-month period

Overall, it depends on your whether you want to take advantage of this multi-screen tracking feature of this improved Google Analytics. As a business owner, you should know the factors that are leading great sales to your website and a little of configuration can definitely give effective results for you. You can use these results for ensuring better user experience to all your visitors.

The post Understanding Multi-Screen Tracking Behavior with Google Analytics appeared first on Digital Marketing Agency - TIS India Blog.

It seems Google Analytics will not stop rolling out new updates so soon. Even after the announcement of Universal Analytics out of beta, Google Analytics recently proclaimed to unleash new benchmark reports. Surprising isn’t it! These new benchmark reports will let users evaluate their results according to engagement metrics and industry standard acquisition.

This proclamation further asserts that users can easily choose reports from 1,250 markets, 1,600 industry categories, and seven-sized buckets with metrics by location, channel, device category dimensions. Besides, the reports also consist of a heat map feature for recognizing those areas, where more resources and time could be implemented for better outcomes.

Twiddy.com, a vacation rental company asserted that the latest benchmark reports of Google Analytics will help the company significantly in enhancing its email marketing efforts. Ross Twiddy, CMO of Twiddy.com says, “It was clear we were missing a huge opportunity in email marketing”. Twiddy further claimed that the company’s email marketing standard range open rate hiked to 48% and the company has also received a 40% hike in its click through rate after using the new benchmark reports.

Google claimed that the newly unleashed benchmark reports can be used by the vacation rental company for comparing data points, which have impacted the conversion rates. According to Google Analytics, the analysis performed by the vacation rental company assisted them zero in on the factors, which were steady in repeat bookings such as rental type, location, price range, and even the vacation week that would probably convert for each patron.

The benchmark report used by Twiddy.com is given below:

You can find the new benchmark reports in the “Audience” section of the reporting interface, but it will be accessible to the users who have picked in to share the data anonymously. For accessing the reports, you have to check the “Share anonymously with Google and others” option located in the account setting tab of Google Analytics on the admin page.

For companies looking to increase their online ROI, Google Analytics serves as an awesome piece of software providing actionable insights. You can hire web analytics consultants for data tracking and analysis who will help you to identify those channels of digital marketing that needs improvement.

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Google Analytics is one of the most powerful, effective and widely popular platforms used for measuring customer behavior and digital traffic on your website. Integrated with loads of impressive features such as non-exhaustive data, comprehensive metrics, and user-friendly interface, this tool is considered as an invaluable resource for online businesses.

If used with better precision, this tool allows you for stronger growth hacking of your business thus yielding higher digital traffic for your start up website. As we have moved in 2014, a new buzz has surrounded the technology world in the form of growth hacking but despite its intimidating name, it is a very simple and majestic tool for accelerating your business growth over the Internet. If you still haven’t moved to Universal Analytics then it’s time to upgrade from Classic to Universal Google Analytics. 

In this highly competitive atmosphere, technology and buzzwords go side by side and if you are aware of the latest jargons, then you can easily learn to master the Google Analytics techniques for growth hacking your business, which ultimately promotes your business branding among your valued patrons. By utilizing the features of Google Analytics in an effective way and comprehending what information to extract along with their significances, you can proficiently develop your knowledge into strategies for improving the productivity of your online business.

If you are interested in learning the skills of Google Analytics for effectively growth hacking your business to enhance its online expansion, then you must know the important techniques that should be implementing using the Google Analytics platforms for augmenting your online productivity to higher levels of success. However prior to learning those techniques, exploring the meaning of growth hacking is equally essential for its actual implementation.

In simple terms, “Growth hacking is a marketing strategy devised by the technology startups for selling products and getting exposure.”  It is about controlling your user behavior and customizing your services and products to suit the customer’s requirements. If this is implemented successfully on your website, you can achieve impressive sales and conversion rates.

Now the first query that strikes your mind is how Google Analytics helps in growth hacking your business. Is it very simple technique or a bundle of key techniques to be followed sincerely for the actual productivity of your online business? Let us learn the vital techniques use in Google Analytics platforms for visualizing their importance in the successful growth of businesses.

Evaluating mobile traffic via Mobile Reports

Does this mean simply exploring the number of mobile phone searches on your website or anything else? Absolutely not because the Mobile reports of Google Analytics helps in understanding the number of users coming via mobile traffic, which include smartphones and tablets. It also helps us in comprehending how many are converting along with the reasons behind low conversion rate of a website. You can also evaluate the top five mobile devices, which are responsible for generating extensive mobile traffic on your website.

If you understand what this information is and how to use this information in your strategies for enhancing the online revenue of your website, you can easily implement growth hacking on your business for attaining improvements in sales and incomes.

Let us look at the Google Analytics Mobile reports of a website in the figure shown below:

In the above figure, you can see the red circle in the lower left corner titled as “Mobile Visits”. Under this category, ‘Yes’ indicates that number of users who have visited this website via a mobile device. If you carefully analyze this figure, you can eventually interpret how much organic mobile traffic you are receiving on your website and what strategies you should form for improving the conversions on your site.

Evaluating overall traffic via Acquisition Report

Analyzing overall traffic report is completely different from analyzing mobile report as it provides you with the complete statistics of the number of users visiting your website through both mobile searches and desktop searches. It also gives you the accurate number of conversions on your website, which help you in evaluating your brand popularity among your customers. If you are not aware who are sending visitors to your digital assets or what are the traffics sources that are contributing to both surfers and converters on your website, the Acquisition Report of Google Analytics presents you with the entire information and you can turn some hidden stones of your website traffic with the help of this report.  The evaluation of the Acquisition Report helps you in devising the strategies for driving better user engagement and revenue. The Acquisition Report of a website showing All Visits of that particular site is shown as below:

You can see that this report has shown the entire traffic of a website visited via Organic Search, Direct Search, Social Search, Referral Search and any other medium, which includes the mobile search as well. It means that you can easily scrutinize the overall flow of traffic on your website, which will assist you in making growth hacking strategies for taking your online revenue to a significant level.

Evaluating All Pages Report

This is another very important technique used in Google Analytics platform for streamlining the sales and revenue of your website. Sometimes you are not aware of the crucial facts that help in driving traffic to your website. Although it might not be calculated as the prime factor for engendering revenue for your website but the build-up and design of your creative landing pages as well as sign-up pages play significant role of generating traffic on your site. For evaluating these factors, Google Analytics presents the All Pages Report that helps you in examining the bounce rate of your website. It means this report will provide the actual information related to your visitor’s likes and dislikes.

The All Pages Report can be fetched under Site Content section of the Behavior Report Suite, as shown in the figure:

 Although there are numerous reasons that results in increased bounce rate of a site and its pages but if we attentively comprehend this information represented by the All Pages Report, we can surely help in improving the digital conversion rates of our website by understanding our user insights.

Evaluating Funnel Visualization Report

Located under the Goals section of Conversion Report Suite, the Funnel Visualization Report helps us to explore the reasons responsible for drop in traffic rate of the website. Known as “funnel treasure data”, this insight information helps us in comprehending the movement of users within the funnel because even after making decision to buy a product, only 25 percent users end up making the final purchase.

The Funnel Visualization Report of an E-commerce website is given as follows:

The Funnel Conversion Rate represented in the above figure can be influenced if you put certain conditions over the customers like DOB for age-restricted products since most of the users consider DOB as their personal information, which might cancel the purchase subsequently. Hence, if you know the funnel conversion rate of your website, you will surely plot new tactics for enhancing the conversion rate on your website, which will ultimately apply growth hacking on your business affecting its revenue positively.

Evaluating Attribution Reports

During annual budget planning, the most common question that strikes in our mind is how much shall I pour in which pot.  The Attribution report helps you to figure out the processes through which the varied marketing channels work closely to improve sales and profits of your online business. Conducting research for evaluating product related browsing or online shopping is a complex process because there are multiple touch points where the users might be attracted by their surroundings.

The Attribution Reports by Google Analytics helps in strengthening the growth hacking of the website for creating more profits. Besides, this report is also helpful in tailoring your financial investment as per your customer’s requirements. The multi-touch attribution report of an ecommerce website is shown below:

The Attribution Report helps us in calculating how much we have to spend on different channels keeping in line with the Return on Investment (ROI).

Overall, if you understand what your users want, you will surely improve your opportunity of making your business successful. However, keeping a track over the Attribution Reports will help you to understand how much you have spend for achieving better ROI.  It is important to note that growth hack can work only when the users rely on it, which requires continuous comprehension of the target audience needs for helping the business to come up with better conversions and productivity.  At the end, it is equally significant to carefully monitor and analyze the information presented by the Attribution Reports so that you can remarket your products effectively thus strengthening your business brand among your patrons and competitors.

Considering the importance of Google Analytics in your business, it is a wise decision to hire a digital analytics consultant who can analyze and suggest measures to improve site conversions thereby promising a positive growth of your business.

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Google’s Universal Analytics out of beta release and you should upgrade from Classic to Universal Analytics code. It’s been in public Beta since March 2013 but now Google is soon going to enforce the upgrading of Classic Google Analytics to Universal Analytics in imminent days. Know what extra features you will get by upgrading to Universal Analytics & how it is done.

Should You Consider this Upgrade?

With two years still remaining for Classic Google Analytics to retire, there is no compulsion as such to upgrade to Universal Analytics but the biggest advantage is that you can start taking the benefit of new features of this new Analytics as soon as you will do the upgrade.

Moreover, the time is not so far when Google will start rolling out new improvements for Universal Analytics only. It means if a new feature is launched, you can use it only if you have upgraded to Universal Analytics. The time has come for implementing smarter web analytics using Universal Analytics. Besides the advantages I have listed above, there are some other important benefits for upgrading to Universal Analytics that cannot be ignored when we are learning how to upgrade this new version.

Understanding these benefits will help you in drawing a clear conclusion of what this latest Universal Analytics has in its store for you if you choose to implement this version over your classic Google Analytics.

Benefits of Upgrading to Universal Analytics

Universal Analytics provides you access to increase data processing, more analytics tools, and advanced collection methods. After completing the upgrade process, you will get the following benefits:

Connect multiple devices, sessions, and engagement data with a User ID

Being an integral feature of this latest upgrade, the User ID can be used for associating multiple sessions with a unique ID. With this new feature, you can get more precise user count, access to the latest Cross Device Report, and evaluate the signed-in user experience as well.

Access more flexible data collection methods for tracking digital devices

Universal Analytics is bundled with three new data collection methods that are flexible enough to let you tailor your executions to meet specific requirements. The three data collection methods are: 

• Analytics.js.Javascript library: It is used for data collection of websites
• Mobile SDKs v2.x: It is used for data collection for Android and iOS
• Measurement protocol: It is used for data collection for multiple devices including information kiosks and game consoles.

All these three methods are user friendly to help you in implementation and customization of tracking code conveniently.

Simplified and accessible configuration points

This novel upgrade comes with simplified configuration points to let you make the modifications without adjusting the tracking code. You can control numerous settings through Admin panel, which are listed as follows:

• Session and campaign timeout handling
• Organic search sources
• Search term exclusions
• Referral exclusions

Integrated with enhanced ecommerce reports

By deploying Universal Analytics, you can use the enhanced ecommerce reports for analyzing the shopping and purchasing behavior of users, measuring economic performance of your products, and evaluating success of your internal and external marketing efforts.

Create custom dimensions and custom metrics for collecting unique data

Upgrading to Universal Analytics gives you the authorization to customize the default dimensions and metrics as per your specific needs. You can easily use these powerful tools for collecting and segmenting data that are unique to your business. You can see how the upgrade to Universal Analytics will prove beneficial for the advanced status tracking of your online business. I will explain you how to upgrade your Classic Google Analytics to Universal Analytics manually by performing these simple steps.

1. How to Move Your Property to Universal Analytics

The first step for upgrading your Google Analytics is to move your property (your website’s GA profile) over to the Universal Analytics. This process requires moving your website’s Google Analytics profile to the Universal Analytics. You can search this option in the admin of GA and this option is available there only if you have not changed your GA profile yet. Google might launch a new method for transferring all your old data into the latest Universal Analytics properties but at present, it is recommended to use both versions of tracking code. The steps for moving your property to Universal Analytics are listed as follows: 1. Login to your Google Analytics account and click Admin button located on the top right. 2. In the Admin page, select account and property, which you need to upgrade. 3. Click Universal Analytics Upgrade in the property column. 4. Click Transfer in the section “Transfer to Google Analytics”. 5. Click Show timeout settings to configure your session and campaign timeout handling. (Optional)

Note: If you don’t configure the settings, default values will be used.   6) The transfer takes 24.48 hours to complete. When a note “Property transfer complete” displays in your account, the transfer to the new Universal Analytics is completed.

2. How to Upgrade Your Code without Custom Variables?

It might take 48 hours to upgrade your account to the Universal Analytics but it won’t work unless you update your code. However, during upgrade process no data will be lost and you can enjoy using the old tracking code even after upgrading your property. To upgrade the code without custom variables, you have to add the old tracking code to the header.php file. For better accuracy, you can create a child theme-based header.php to avoid overwriting during the upgrade. You can also use a Code Insert plugin instead of creating a child-theme basedheader.php. The code that you will add to the header.php is available in the admin of GA because it is a default tracking code.

If you want to add Demographic & Interests, you have to add some extra code and for doing so, you have to enable the Demographics and Interests reports first.

After enabling the Demographics & Interests Report, add the extra line of code for its proper functioning, as shown below:

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